Rajiv Sunkara

Headshot of Rajiv Sunkara

Rajiv Sunkara

CTO & Founder
Digital, Tech, AI
San Francisco, CA, USA

Rajiv’s Podcast!

Rajiv Sunkara has served in many technology leadership roles over the last 28 years, with the latest being the CTO/Co-Founder at Fanplayr Inc.

Currently, he is CTO and co-founder of Fanplayr. Fanplayr’s mission is to make ‘behavioral data actionable’. Its breakthrough approach consists in analyzing site traffic and providing intelligence and real time segmentation to improve and personalize every interaction with users. Fanplayr’s patent pending ‘Segmentation as a Service’ provides a powerful real-time segmentation engine across the enterprise to multiple databases & applications.

The Fanplayr Service is a cloud based platform that combines machine-learning and big data analytics to generate significant uplifts to revenue by delivering real-time personalization to visitors. Fanplayr has hundreds of enterprise customers globally in many different languages and currencies (including: Guess, Alitalia, Maserati, eBags, Party City, Air Europa, Kiko Cosmetics, Hankyu Hanshin, The New Yorker, Samsung, Sports Direct, Vodafone, Dolce & Gabbana) and has tracked more than 2.5B+ visitor sessions.

Prior to Fanplayr, Rajiv was the VP of Engineering at Serus Corporation (2005 – 2008). Serus (acquired by E2open) provides an ‘Intelligent Operations Management’ platform that helps small to large semi-conductor (fabless) companies gain visibility into and manage their outsourced manufacturing.

At Serus, Rajiv headed their SMB market with responsibility to build and grow not only the engineering function, but the SMB business as well. In two years, the SMB division of Serus had grown from 3 customers to over 45 customers, and launched a SaaS offering that was implemented for customers in less than 2 weeks. Rajiv was also responsible for designing and implementing processes to help scale the company through a period of exponential growth.

Rajiv also actively advices and engages with startups at various stages, helping the with their vision, technology, hiring and scaling.

Rajiv’s background and experience includes:

  • 2008 – Current – CTO & Co-Founder, Fanplayr Inc.
  • 2005 – 2008 – V.P. Product Development & IT, Serus Corporation
  • 1998 – 2005 – CTO & V.P. Product Development, Razor Risk
  • 1992 – 1998 – Various technologies roles with companies in India, Bahrain, UAE and Canada



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