Morris L. Parker
Founder
Service, Process, Customer Experience
Memphis, Tennessee, USA
Listen to Morris’ Podcast!
Dr. Morris L. Parker Jr. is an entrepreneur, author, and founder known for helping professionals elevate their standards, sharpen their systems, and deliver truly premium experiences. In his book The CMO Mindset, Dr. Parker shares how discipline, structure, and accountability transformed his own journey and how those same principles can help others lead with confidence, win in competitive markets, and build a reputation people trust.
As the founder of True Concierge (TC) and Luxury Transportation Academy (LTA), he trains operators and service professionals to think and operate at a “VIP level,” focusing on professionalism, client experience, and repeatable execution that earns referrals and long-term loyalty. Dr. Parker is passionate about turning talent into consistency helping teams create clear processes, communicate with excellence, and show up as the obvious choice for high-end clients.
His work blends mindset with practical execution: setting standards, building workflows, and developing service habits that create calm, control, and excellence under pressure. Whether he’s mentoring founders, coaching teams, or speaking on client experience and high-performance leadership, his message is simple: success isn’t an accident, it’s built through standards, systems, and the daily habits that separate average from elite.
Morris L. Parker is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
