Kris Longo
Co-Founder & CEO
Marketing, MarTech, Entrepreneur
Los Angeles, CA, USA
Listen to Kris’ Podcast!
Kris Longo is the co-Founder and CEO of Modern Fanatic.
For nearly 25 years, Kris Longo has lived at the intersection of marketing and pop culture, creating winning marketing campaigns that ignite consumer passion and succeed by virtue of high levels of creativity and authenticity. No two ways about it – it’s been a colorful (some might say 4-color) career, quite literally. From a start packaging and selling advertising and branded content initiatives at Warner Bros.’ DC Comics division to serving as Publisher of the legendary Heavy Metal Magazine to founding and launching the W3 Award-winning fandom-focused marketing agency Modern Fanatic, Kris Longo has played in some of the finest IP sandboxes and evangelized content marketing long before it was a standard line item on an RFP. Longo is an ardent believer in taking an individual’s assigned at-birth demographics such as age, sex, religion etc. out of marketing and focusing on a consumer’s chosen passions and fandoms to target them. As the current owner of a specialty marketing agency, he has delivered celebrated fandom-focused multimedia campaigns for Sony Pictures, Red Roof Inn, Bernina of America, Toys “R” Us and so many more.
Kris Longo is also featured on our premiere Features Page, and you can read his podcast interview transcript.
