Greg Auerbach
Co-Founder & CEO
Tech, Sports, Entrepreneur
Los Angeles, CA, USA
Listen to Greg’s Podcast!
Greg Auerbach, Co-Founder of Fytted, began his innovative journey in the University of Michigan football recruiting office, where he recognized outdated methods in athletic recruitment. He first developed AllAthlete, an AI-driven measuring tool for athletes, which gained global recognition and facilitated over $50 million in scholarship funds. Building on this success, Greg Auerbach established Fytted, an app delivering unparalleled accuracy in body measurements and personalized fashion recommendations, enhancing the online shopping experience while promoting retailer sustainability. Over the course of his career, Greg’s passions continue to encompass revolutionizing sports recruitment, leveraging technology and innovation, and fostering social impact through ventures like AllAthlete and Fytted.
About Fytted
Fytted is the cutting-edge app that uses AI technology that is revolutionizing the way you shop with precise body measurements and personalized styling recommendations. Over $38B was wasted in the processing of apparel returns in 2023, and Fytted is reducing the time and money consumers and retailers spend on processing returns (making the online shopping experience more beneficial for all parties involved). A portion of all Fytted proceeds go to Remake, a charity that fights for human rights and climate justice in the clothing industry. To learn more, visit https://www.fytted.com.
Greg Auerbach is also featured on our premiere Features Page, and you can read his podcast interview transcript.
