Billy Huang
Co-Founder
Blockchain, AI
New York, NY, USA
Listen to Billy’s Podcast!
Billy Huang is the Co-founder of CreatorFi, a capital and data infrastructure platform that unlocks credit access for creators, music catalogs, and gaming studios by underwriting future earnings. CreatorFi was incubated and developed out of Insomnia Labs, the technology firm Billy co-founded that specializes in data, identity, and revenue infrastructure for enterprise and digital economies. At Insomnia Labs, Billy built large-scale data and loyalty systems for global brands like Coca-Cola, Under Armour, L’Oréal, the International Cricket Council, and Unilever—expertise that now powers CreatorFi’s proprietary underwriting engine and creator credit scoring model. A serial entrepreneur with two successful exits, he brings enterprise scaling experience from WeWork and a track record of building products at the intersection of finance and technology. Billy Huang focuses on creating financial access without dependency on platforms or intermediaries, helping creators retain ownership while scaling their businesses. He is also an active investor in fintech, data infrastructure, and the emerging creator economy.
CreatorFi by Insomnia Labs is a fintech IP platform focused on advancing creative IP holders and unique opportunities for media financiers. By partnering with content creator companies, music catalog owners, and UGC developer studios in Roblox and Fortnite, CreatorFi provides direct access to creative IP cash flows in digital IP platforms such as YouTube, Roblox, Fortnite, and music.
Through its proprietary credit risk engine and loan reconciliation platform, CreatorFi has built a $100M+ pipeline to institutional lenders. To date, the platform has raised $12M in credit.
In addition to structured lending, CreatorFi leverages its capital to capture long-tail opportunities across the creator economy, UGC ecosystems, and IP ownership. By using lending as a top-funnel tool, CreatorFi sources Fortune 500 brand deals and generates synergies across its portfolio of creators, IP, and user-generated content. These synergies strengthen our core financing opportunities while creating new pathways for long-tail equity plays, amplifying revenue generation and asset value over time in a growing UGC market.
Billy Huang is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
