Fanplayr is the leader in making behavioural data actionable to drive personalized online experiences. By understanding the purpose and intent of online visitors, Fanplayr uses machine learning and AI software. This enables marketers to increase conversion rates and revenue. They collect more leads and retarget visitors and customers with personalized recommendations during and after the shopping experience.
Key Takeaways
- Fanplayr leads in making behavioral data actionable with AI software to enhance online experiences.
- The company helps marketers increase conversion rates and collect leads through personalized recommendations.
- Fanplayr adapts to recent tracking prevention changes by focusing on user behavior and protecting client data.
- Their AI software automates segmentation and provides high-quality reporting for better insights.
- Fanplayr’s innovations earned them the 2019 Internationalist Digital Innovation Award, showcasing their impact in ecommerce.
Fanplayr is an e-commerce leader that uses data to help businesses increase online experiences and sales. They offer a prescriptive and unique approach to staying one step ahead. This is crucial as major browser vendors announce changes to how they handle tracking prevention.
Recent Changes
With Google making recent changes to the way they handle tracking prevention and the major web browsers cracking down on 3rd party scripts, these changes are impacting online businesses. However, Fanplayr is always proactive with industry changes and staying ahead of the curve. This is because its technology does not rely solely on third-party tracking. Their software is unique in that it can operate without being impacted by these privacy changes by:
- Fanplayr principally focuses on user behaviour on our clients’ sites, as distinct from tracking users across sites.
- Fanplayr uses proprietary and privacy-approved technologies to ensure that user data stays in the clients’ domains.
- Fanplayr is SOC 2 compliant, which is helpful from a security standpoint because it ensures the use of appropriate techniques to protect privacy and user data.
- Fanplayr benefits customers by playing well with browsers while not sacrificing the quality of the data. This helps them drive their business. Businesses must continue to understand their customers and their behaviour. This is essential even when there are restrictions on identifying the source of traffic, attribution parameters, etc.
- The Fanplayr identification process allows businesses to identify users, segment them, and target them appropriately. This holds true even when other services deem them anonymous.
With the use of Artificial Intelligence in Fanplayr’s unique software, it can provide much more than traditional scripts or software by:
- Providing use in recommendations
- Use in automating segmentations for approval
- Provides high-quality reporting in the areas of analysis, automation, and insights
Fanplayr was recently awarded the prestigious 2019 Internationalist Digital Innovation Award for Intelligent Increase in Conversion rates. Co-founder and CEO Simon Yencken spoke about receiving this award and what it means, “This was an important recognition of our leading position in ecommerce innovation globally. We enjoy working with all our clients to achieve the best possible business solutions using the latest leading technology.”
Coruzant Technologies recently hosted co-founders Simon Yencken and Rajiv Sunkara on the popular Digital Executive Podcast, which can be heard here.
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Fanplayr is the leader in making behavioural data actionable to drive personalized online experiences. By understanding the purpose and intent of online visitors, Fanplayr uses machine learning and AI to enable marketers to increase conversion rates and revenue. They also collect more leads and retarget visitors and customers with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California.
Founded by Simon Yencken and Rajiv Sunkara, Fanplayr is the premier, cutting-edge behavioural personalization software for websites. It works with ecommerce to learn the “digital body language” of shoppers. Customer testimonials have shown increased online shopper conversion rates of 40% or more and decreased bounce rates.
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