In the modern age, it takes more than just a “For Sale” sign in your yard to sell your property for its optimal market value. Private sellers and real estate agents must also take advantage of the online property marketplace to attract potential buyers, and making sure your house listing is optimized to appeal to the most suitable and eligible buyers is critical if you want to sell your properties quickly. Let’s take tried-and-tested lessons from the e-commerce world to transform your generic house listing into something that will have buyers falling over each other to submit an offer!
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Use Storytelling to Sell Your Properties
One important tip is to tell a story about your home the same way that successful e-commerce firms tell a story about their products. Instead of creating a boring list of your home’s features, see if you can create an image of the kind of lifestyle your house can provide. Think about how sunshine floods into the kitchen when you’re having breakfast with your kids, or how the backyard is ideal for fun summer barbecues with friends. In this way, you can help potential buyers think about your home as more than just a set of bedrooms and utilities.
Optimize Your Listing Title and Description
In the e-commerce world, product titles are thoughtfully curated to capture the reader’s attention and convey all relevant information quickly. You can also apply this idea to your property listing by writing a title that is both informative and eye-catching. For example, instead of listing a generic “2-bedroom apartment for sale,” use something like “Sleek Apartment with Modern Updates in Up-and-coming Neighborhood.” This technique gives potential buyers an idea of the home’s style, condition, and location.
Similarly, when it comes to crafting a lengthier property description, you can draw inspiration from product pages. For example, you can use clear, simple language, and divide text into easily digestible sections to ensure the reader is not overwhelmed or distracted mid-way. Highlight key elements of your property with bold subheadings to help readers quickly find the information they’re looking for. If you’re looking to sell your property quickly and efficiently, platforms like UPSTIX can streamline the process while helping you showcase your property effectively.
Focus on Your Unique Selling Points
E-commerce companies place great importance on advertising the distinguishing features of their products compared to others in the market. Similarly, you should make sure that your house listing emphasizes what makes your property unique and memorable. For example, you may have a pristine, newly renovated kitchen, an ideal location near the beach, or a huge, sprawling back garden perfect for entertaining. Make sure these features are listed early on in the description; in case the prospective buyer does not make it all the way to the end of the page. If you’re short on time or energy and are wondering “how can I sell my house?”, there may be faster ways to sell your home, like using a service which can allow you to independently choose your completion date.
Include a Call to Action to Sell Your Properties
Every e-commerce business knows how effective it can be to implement a clear call to action (CTA) on each product page to help inform the customer what they can do next, i.e. “add this item to your shopping cart”. You should apply the same idea to your home listing to help encourage potential buyers to arrange a viewing via phone or email. Make sure the next steps are clearly spelled out for any interested buyers, to help reduce the number of roadblocks.
Add High-Quality Pictures and Videos
Just like e-commerce companies that rely on eye-catching and professional product pictures, you should ensure that your house listing includes multiple high-quality photographs and videos of your home’s interior and exterior. One way to do this is by investing in a professional photographer, like the ones provided by the photography company Perfocal, who can help present your home in its best light. They may also be able to use drone footage to help capture stellar views of your property that other listings may not provide.
If you want to go one step further, you can also enlist an interior designer to help make each room and space in your house as attractive as it can be to prospective buyers to sell your properties. The designer can help stage each room to showcase the multiple possibilities that lie within it, i.e. a child’s bedroom versus a work-from-home office space. Do not underestimate the importance of the visual aspect of your property listing, since this will be one of the first things to catch your buyer’s eye as they scroll through a sea of properties.
