In this era that we are currently living in, your webpage gives a first impression of your company to your potential clients in more cases than not. Imagine yourself walking into a store that is untidy and disorganized — you most likely will want to leave and get out of there pretty soon. It is the same thing for a webpage. You need an ultimate web design strategy guide to help make the user experience for your webpage users as organized and neat as possible. Not just how it looks — how it leads the user exactly where they hope to go, exploring for more, shopping for more, etc. When you go the extra mile to make useful design material, you are setting up for your future gains. And that is why you need to discover more here.
Table of contents
Setting Goals
Before you start, you have to know what you want to accomplish on your site. What’s the end goal? What do you want people who land on your page to do? Sign up for a newsletter. Buy a product? Download a worksheet? The number one rule when creating your website is to know what its purpose is — knowing that will determine a plan for building the site. For example, if you are an e-commerce site, you are going to have the shopping experience mapped out on your website frequently, so design it to show the main navigation to shop your categories. When you give someone that kind of direction, you’re not only providing them the map, but you’re also easing the process for them.
Consistency, Consistency, Consistency
One of the things that you can’t compromise on when you want your site to succeed is trust. Make your site look consistent and cohesive with the same colors, fonts, and images throughout. Anyone can remember a brand: as soon as they see a logo or color scheme, the site they’re looking at is familiar and “right.” They’ll trust it and stay on it.
Mobile Responsiveness for Web Design Strategy
More and more people are using a phone for browsing the web. You want your website to work and look good regardless of how they get there. If a website doesn’t re-size and is difficult to read, they go somewhere else. A website built using responsive design is easy to read on anything, so you know people can find what they want, no matter how they appear. Responsive design is a smart web design strategy that ensures your site adapts to every screen size and keeps users engaged.
User Experience Matters
When was the last time you had to put in a boatload of information to do something online? And did you want to make the effort to do it again? No. Keep it simple. Keep it fast. The easier it is for a person to access what they need, the better. If people need to sign up for your blog, but you still need their address, name, and blood type — too much. Keep it simple. Make it easy, and people will do it. Use an email. That should be enough for most things.
Testing and Iteration
Sometimes, you can be right, but you can be more right. Use A/B Testing to determine what layout works best for your site. Think about your web design… when you do a recipe, you want to see what’s the best that goes in so you can improve the results. Is that call-to-action button getting more clicks than the other one? Ask yourself why that’s happening… if you have the info available, go and do something about it to make better decisions on your web design.
Staying Up-to-Date with your Web Design Strategy
Web design trends are constantly on the move; don’t want to get left behind! Regularly updating your content keeps everything feeling new and relevant. Have you seen that cool new feature or style that your competitor’s site is using? It’s probably time for you to use it as well. Your site should be a living, breathing site that communicates to your market that you are involved and present on your site.
Creating an engaging experience with your website is crucial; if you don’t know where to start, making sure you set your goals, understanding audience optimization, integrating with in-person or traditional media efforts, and optimizing the visitor’s journey are a surefire way to yield a well thought out experience for your visitors.
If you would like to know how to further your trends in web design strategy, take a look at Ronins.co.uk, as it will supply you with the insight to building an effective online presence. The way I see it, if your website is prepared effectively, you’ll be ready for new clients, and your revenue will grow with this method.
