Earning the Google Guaranteed badge is a mark of distinction for local service businesses. It signifies trust, quality, and a commitment to customer satisfaction. While there’s no one-click application process, qualifying for Google Guaranteed involves meeting specific criteria and undergoing a thorough vetting process.
This blog post will guide you through the key steps to position your business for potential Google Guaranteed eligibility, so stay tuned!
Understanding Google Guaranteed
Google Guaranteed is a program offered by the search engine for local service businesses, and it’s a feature of one of their most popular local SEO tools: Google Local Services Ads. Also known as LSA, this tool allows people to promote their local business to potential customers around their area when they do local searches, as the ads show up on the top of the search engine result pages and provide essential information about your business.
When a customer finds and uses your business through a Google Local Services ad marked with the Guaranteed badge, and they’re unsatisfied with the quality of the work, the client could qualify for reimbursement, up to a set limit, for the initial service cost.
Business owners aim to become Google Guaranteed for one main reason: it makes it easier for customers who find your business to trust your establishment. When a business has a green badge next to its name, it indicates the platform has vetted it through a background check, licensing verification, and customer review analysis.
The Road to Google Guaranteed
If you are here, you are most likely asking yourself how do I get my business Google Guaranteed? From seeing if you are eligible for Google Local Services Ads, to going through a verification process, here’s what you need to know:
Qualify for Google Local Services Ads
This is the starting point. Google Guaranteed is an extension of Google Local Services Ads. To be eligible, your business must be in an industry supported by the program in your area. Your business must pass Google’s background check, business license, and insurance requirements.
Eligibility Requirements
- Industry and Location: Unfortunately, Google Local Services Ads aren’t available for all industries or locations. You can find a list of currently supported industries in your area by visiting the Google LSA website. Don’t get discouraged, though! They are always working on this excellent tool, adding more verticals and expanding their services, so keep an eye on the areas they cover.
- Licensing and Insurance: Having the necessary licenses and insurance for your industry is crucial for qualification. Specific requirements may vary by location and industry. If you need to, you can rely on local SEO agencies with the needed expertise to help you sign up for Google LSA.
- Complete Your Business Profile: Provide accurate and detailed information about your business, services, and qualifications
Maintain a Stellar Reputation
Positive customer reviews are critical, in fact, a history of positive customer reviews can strengthen your application. Focus on providing excellent customer service and actively manage your online reputation by responding promptly to reviews, both positive and negative.
Exemplary Customer Service
Google may consider customer satisfaction a factor. Focus on providing excellent customer service and actively manage your online reputation by responding promptly to reviews.
Demonstrating Expertise
Showcase your knowledge through valuable content on your website, blog posts, or social media engagement. Share industry insights, tips, and case studies to establish yourself as a thought leader.
Benefits of Google Guaranteed
There are two main benefits for Google Guaranteed businesses: it helps you gain potential customers’ trust and enhances your lead generation. Let’s take a deeper look:
- Customer Reimbursement Guarantee: A key differentiator of Google Guaranteed is the customer reimbursement program. If the client finds the service was not up to their expectations, Google may reimburse them, up to a set limit. This program protects customers and incentivizes businesses to deliver exceptional service. Keep in mind that clients won’t get to use this whenever they want to, which makes it a trustful tool for your company.
- Google’s Stamp of Approval: This badge acts as a trust signal to potential customers, indicating your legitimacy and commitment to quality service. A potential customer will be inclined to trust your services if Google indicates your business is reputable.
- Stand Out from the Crowd: In search results, Google Guaranteed businesses are visually distinguished by the green and white badge next to their listing. This increased visibility can grab attention and make your business stand out from competitors who aren’t Google Guaranteed.
- Attract More Qualified Leads: Customers may be more likely to choose a Google Guaranteed business due to the trust and security it represents. This can translate to an increase in qualified leads and potentially higher conversion rates.
Beyond the Requirements
While the Google Guaranteed badge is valuable, the true benefit lies in building a strong reputation for exceptional service. This will not only potentially qualify you for Google Guaranteed but also lead to organic customer growth. In conclusion, Google Guaranteed offers a valuable opportunity for local service businesses to build trust, attract qualified leads, and gain a competitive edge.
By striving for excellence in customer service and meeting Google’s criteria, you position your business for potential Google Guaranteed eligibility and long-term success.
