How To Get Helpful Content Update Regularly?

Helpful Content

Updating your website’s content on a regular basis is crucial for keeping your readers engaged and informed. But as per experts like Websites That Sell,  it can be challenging to keep up with if you don’t have a system in place. In this article, we’ll explore some best practices for ensuring you can get helpful content update as often as needed.

The importance of updating content regularly

Posting fresh helpful content regulаrly keeрs your site асtive аnԁ рrevents it from going stаle. It shows reаԁers thаt your site is аlive аnԁ still рroԁuсing vаluаble informаtion relаteԁ to your niсhe.

Some key reasons you should aim to update content regularly include:

Setting clear goals for content updates

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Creating an editorial calendar

An editorial calendar outlines all the content you intend to publish and when. This ensures your updates align with your goals and happen consistently.

Ideally you’ll want to plan content:

Assigning writing responsibilities

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Optimizing content for search engines

Updating content only matters if your target audience sees it and find its as Helpful Content. SEO optimization helps them discover it through search.

Using keywords appropriately

Conduct keyword research to learn terms and questions your audience uses. Weave these vocabulary words throughout new content to catch the eye of search algorithms. But don’t over-optimize at the expense of readability.

Ensuring content is easy to scan

Break content into digestible sections with headers and bullet points. Use descriptive subheads readers will skim for information. Optimized scanning keeps visitors on page longer.

Linking internal content

Cross link related older content when referencing the same topic. Remind readers of subjects you’ve already covered as an authority site.

Promoting new and updated content

Let readers and visitors know about your latest posts through:

Email newsletters

Collect emails to build subscriber lists. Send update emails when new content publishes. Newsletter promotions have high open and click through rates compared to other digital marketing channels.

Social media posting

Share published content across all your branded social accounts. Write compelling copy and use visual assets when possible to capture interest in your timeline feeds. Post consistently when followers are most active.

Paid ads

Consider supplementing organic and email reach with PPC campaigns. Target users actively searching subjects your latest content covers. Send traffic directly to new posts.

Analyzing performance metrics

See what content resonates by monitoring:

Site traffic analytics

Watch unique pageviews and time on page for new content compared to existing articles. See how long it takes new posts to pull traffic levels of evergreen performer pieces. Identify rising subjects with spikes.

Engagement metrics

Track social shares, downloads, comments, and backlinks new content receives. Compare engagement rates post-to-post to guide future update focus and frequency.

Keyword rankings

Follow how target keyword placements lift or decline across search platforms when you publish updates regularly vs. leaving sites stale.


Updating content routinely is achievable through planning, delegating responsibilities, optimization best practices, active promotion, and performance analysis. Consistency pays dividends in the form of satisfied readers, greater visibility, and ultimately increased conversion opportunities. Stay committed to the process for maximum impact over time with helpful content.


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