Updating your website’s content on a regular basis is crucial for keeping your readers engaged and informed. But as per experts like Websites That Sell, it can be challenging to keep up with if you don’t have a system in place. In this article, we’ll explore some best practices for ensuring you can get helpful content update as often as needed.
The importance of updating content regularly
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Some key reasons you should aim to update content regularly include:
Setting clear goals for content updates
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Creating an editorial calendar
An editorial calendar outlines all the content you intend to publish and when. This ensures your updates align with your goals and happen consistently.
Ideally you’ll want to plan content:
Assigning writing responsibilities
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Optimizing content for search engines
Updating content only matters if your target audience sees it and find its as Helpful Content. SEO optimization helps them discover it through search.
Using keywords appropriately
Conduct keyword research to learn terms and questions your audience uses. Weave these vocabulary words throughout new content to catch the eye of search algorithms. But don’t over-optimize at the expense of readability.
Ensuring content is easy to scan
Break content into digestible sections with headers and bullet points. Use descriptive subheads readers will skim for information. Optimized scanning keeps visitors on page longer.
Linking internal content
Cross link related older content when referencing the same topic. Remind readers of subjects you’ve already covered as an authority site.
Promoting new and updated content
Let readers and visitors know about your latest posts through:
Collect emails to build subscriber lists. Send update emails when new content publishes. Newsletter promotions have high open and click through rates compared to other digital marketing channels.
Social media posting
Share published content across all your branded social accounts. Write compelling copy and use visual assets when possible to capture interest in your timeline feeds. Post consistently when followers are most active.
Consider supplementing organic and email reach with PPC campaigns. Target users actively searching subjects your latest content covers. Send traffic directly to new posts.
Analyzing performance metrics
See what content resonates by monitoring:
Site traffic analytics
Watch unique pageviews and time on page for new content compared to existing articles. See how long it takes new posts to pull traffic levels of evergreen performer pieces. Identify rising subjects with spikes.
Track social shares, downloads, comments, and backlinks new content receives. Compare engagement rates post-to-post to guide future update focus and frequency.
Follow how target keyword placements lift or decline across search platforms when you publish updates regularly vs. leaving sites stale.
Updating content routinely is achievable through planning, delegating responsibilities, optimization best practices, active promotion, and performance analysis. Consistency pays dividends in the form of satisfied readers, greater visibility, and ultimately increased conversion opportunities. Stay committed to the process for maximum impact over time with helpful content.