You’re a small business owner with a to-do list so long it could double as a scarf. Is marketing on that list? Probably somewhere, ideally between ordering supplies and managing inventory.
That’s understandable; in a demanding business world, maybe marketing isn’t that important, right? Wrong. Of course, working out efficient marketing strategies does get tiring, but what if it didn’t? What if you could have a tireless helper – something like artificial intelligence or AI – to take care of the tedious parts?
We’re long past that point where AI was just about chatbots and creepy targeted ads. Now, for small businesses, AI is a secret super weapon to save time, money, and maybe even a bit of their sanity.
From customer engagement to content creation, AI tools have transformed marketing into something even the smallest enterprises can leverage effectively.
What’s more, is that the use of AI in marketing isn’t a revolutionary idea. Back in 2022, 90 percent of marketing professionals across 35 different countries were using AI tools for various work purposes. Right now, AI-enabled ad spending across the world has reached a value of $370 billion.
Having said all that, how exactly can you use AI for marketing purposes?
Effortless Personalization for Your Customers
Ever walked into a coffee shop and had the barista remember your order? That warm, fuzzy feeling is what every customer craves. With AI, you can bring that same personalized touch to your marketing.
AI tools analyze customer behavior and data to tailor messages, offers, and content to each individual. It’s like sending an email campaign where every recipient gets product recommendations based on what they’ve previously browsed or purchased. It’s like having a conversation with every customer at once, without actually being in 500 places simultaneously.
These days, you’ll find that 81 percent of customers will always prefer personalized experiences, even in terms of brand marketing. Also, when done right, personalized marketing feels less like selling and more like helping, something every customer appreciates.
Quickly Building Landing Pages with AI
Building a website: it’s as appealing as doing your taxes, to some extent at least. However, we now have AI website creators to save the day.
AI website builders are designed to simplify website development for small business owners who have neither the time nor the patience for complex coding. According to Hocoos, using an AI website creator, you can whip up a landing page in minutes that looks sleek and professional. It’s like having a personal web developer who works at lightning speed.
Whether you’re looking for intricate website design or straightforward web development, these platforms have you covered.
The beauty of AI website development lies in its adaptability. Need a page for a holiday sale? Done. Launching a new product and want a dedicated section? Easy. The AI tool will simply ask you a few questions to take input prompts and dish out the site as per your answers. Isn’t that neat and super easy?
Analyzing Data Without the Stress
Data – the backbone of effective marketing. But crunching numbers isn’t exactly everyone’s idea of a good time. Thankfully, AI takes the heavy lifting out of data analysis.
AI tools are basically your data-nerd best friend. They dig through piles of stuff, like your social media likes and website clicks, and spit out answers you actually care about. Curious about which Insta post brought in the most cash? Want to know the exact time your followers are online and scrolling? Boom, AI’s got your back in no time, no spreadsheets required.
Also, here’s the cool part: these tools don’t just stop there. They keep getting smarter, like a know-it-all sidekick who keeps leveling up. The more you use them, the better they get at spotting trends and figuring out what your customers are into.
Automating Mundane Tasks
Repetitive tasks draining your energy? Why not call in your AI pal to help you out?
Scheduling social media posts? Managing email campaigns? Collecting customer data? AI-driven marketing automation tools streamline all these time-consuming processes.
For the sake of our discussion, let’s just talk about email marketing here. You now have AI, with which you can set up workflows that send the right message to the right person at the right time. Bid adieu to manually crafting and sending emails to each segment of your audience.
The AI Advantage
If you’ve been hesitant to dive into the world of AI, consider this your sign to take the plunge. Are you replacing human labor, your marketing executives? No. As much as half the world would like you to believe, AI is not about replacing the human touch but amplifying it. Use AI strategically, and it can save you time, reduce stress, and create marketing campaigns that genuinely resonate with your audience.
Now, go ahead, embrace AI, and let it take your marketing standards from good to extraordinary.
