Digital cleanup is a highly demanding editing task that frustrates users to this day because of its steep learning curve, expensive subscriptions, and all the manual work required for watermark removal, object retouching, and more. Dealing with it on a daily basis has been an inevitable part of the work routine for many photographers and designers for years, but now the industry might be finally able to solve the issue — or alleviate it at the very least.
Considering just how important professional-looking images are today for e-commerce, social media, and personal branding, it is no surprise that many businesses are looking for ways to improve their workflow, reduce burnout, and save time on repetitive and frustrating tasks.
SoftOrbits, founded by Eugene Ustinenkov in 2006, is an image data software development company that has recently introduced over 10 AI-powered utilities to replace time-consuming manual edits. The team serves over 300,000 users and has made it its goal to democratize image cleanup for everyone — from influencers and sellers to photographers.
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SoftOrbits’ AI-powered FeaturesÂ
Every utility designed by the team was created with non-technical users in mind. The tools are lightweight, with no heavy requirements, and rely on built-in smart detection to ensure precision with no need for user guidance.
SoftOrbits has put a huge emphasis on user-friendly UX and one-click results, ensuring no steep learning curve and quicker workflows. The tools themselves rely on neural networks trained on diverse image sets, which enables them to instantly recognize patterns like faces, objects, and backgrounds, and apply context-aware correction.
While there is no need for masks, layers, or manual editing, SoftOrbits’ utilities still provide these functionalities for those who want more customization.
| Softorbits’ AI-powered feature | Description of Digital Cleanup |
| Object removal | The tool removes unwanted people, objects, and logos in one click |
| Background remover | The tool automatically detects and separates subjects from backgrounds |
| Scratch and dust remover | The tool restores old photos by detecting blemishes and marks |
| Watermark remover | The tool erases text or logo watermarks cleanly |
| Denoise tool | The tool removes noise while preserving details, which is especially useful for smartphone images and scanned photos |
| Batch mode cleanup | The tool can clean up multiple photos at once with the same settings |
Perfect Digital Cleanup Tools for the Target Audience
With over 15 years of industry expertise, the team behind SoftOrbits believes that continuous updates with user feedback at the center are at the core of its success.
“Feedback from our clients is our primary source of motivation, not just for updates, but for entirely new solutions as well. In fact, a major reason behind AI integration was that several customers noted just how difficult it can be to train staff to create product images only for employees to change after a few months — it was a never-ending waste of resources. So, we thought of ways to reduce entry barriers and came up with AI automation,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
As company representatives add, there are several distinct client types that SoftOrbits caters to with its solutions, each of them benefiting from different aspects of the team’s toolkit.
- Online sellers get to improve product photos quickly before uploading to marketplaces.
- Influencers can instantly clean backgrounds and distractions from selfies and scenic shots.
- Photographers enjoy quick touch-up features for their shots.
- Designers and creators get fast cleanups for visuals with no need to learn complex tools.
What’s Next?
When it comes to future plans, SoftOrbits does its best to avoid overpromising — way too many companies in the niche believe that AI will solve every single problem their users have, and the team behind the project doesn’t feel as enthusiastic about the technology. However, since the new AI features showed impressive results — increasing downloads by over 30% — the team is eager to find new applications for technology, mostly focusing on its non-generative capabilities.Â
“We want tools to help photographers with tedious manual tasks, not tools that try to replace their vision with their own artificial one. For now, we are focused on AI-based photo upscaling and sharpening, and, ideally, we want to create the go-to automated digital cleanup solution. To achieve it, we will once again rely on user feedback and continuous iteration,” explains Eugene Ustinenkov, CEO of SoftOrbits with over 10 years of software development expertise.
