Chris Hauth
CEO & CMO
Entrepreneur, HealthTech
Bavaria, Germany
Listen to Chris’ Podcast!
Chris Hauth is the CEO of air up, the German consumer brand behind the world’s first refillable Scentaste drinking system, which flavours water through scent alone without sugar or additives. Under his leadership, air up has grown from an early university-born idea into one of Europe’s fastest growing consumer businesses, scaling profitable nine-figure revenue and expanding across major international markets. air up sits at the intersection of health, sensory innovation and behaviour change, giving Chris a distinctive perspective on how breakthrough physical products are built, explained and scaled.
Before joining air up, Chris held senior leadership roles at Freeletics, where he worked across marketing, customer experience and e-commerce during a period of international expansion and brand development. Earlier in his career, he co-founded and led siroop, a Swiss B2C marketplace, giving him experience across entrepreneurship, digital growth and consumer platform building. Today, he shares how to ensure innovation in physical consumer products, and the challenge of building credibility in a new market category.
air up®:
air up® is the German company behind the world’s first refillable Scentaste™ drinking system that flavours water through scent alone, without any preservatives or sugars.
Chris Hauth is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
