Matthieu Rouif
Co-Founder & CEO
Tech, Entrepreneur
Paris, France
Listen to Matthieu’s Podcast!
Matthieu (“Matt”) Rouif is the co-founder and CEO of Photoroom, the AI-powered photo editor and “listing studio” used by entrepreneurs, brands, and teams who need standout visuals without the time, cost, or complexity of traditional production. Best known for capabilities like fast, high-quality background removal and product-focused image editing, Photoroom helps businesses create content for product listings, ads, and social channels more quickly – and at a lower cost.
Born in France and shaped professionally across both France and the U.S., Matthieu is a Stanford alum and a Y Combinator–backed founder. Before founding Photoroom, he worked in product at GoPro, where he learned what it takes to turn sophisticated imaging technology into tools that are simple, reliable, and loved by mainstream users.
Since launching Photoroom in 2019 with cofounder Eliot Andres, Matthieu has steered the company with a focus on execution, capital efficiency, and measurable customer value – an approach that has been credited with getting the business to break even early and stay profitable. The company also raised a reported $43m Series B in 2024 to continue investing in product and AI capabilities.
Matthieu regularly shares a practical perspective on how AI is changing creative work and widening access to professional-quality output – an outlook he has also articulated in published commentary on the future of work.
Founded in 2019, Photoroom is an AI-powered photo-editing platform that helps businesses produce accurate, consistent visuals for how products are listed, marketed and sold online. Available across mobile, web and API, the platform began with best-in-class background removal and now includes batch editing and generative AI tools such as AI Backgrounds, AI Images and AI Shadows. Processing over 7 billion images each year and downloaded more than 300 million times worldwide, Photoroom supports teams creating imagery at scale in over 180 countries. Photoroom has a global team of 100+ people and the company has raised $64 million to date.
Matthieu Rouif is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
