Every update of a website is a new stepping stone bringing it closer to improvement. Upgrading your online store to Magento 2.2 with magento update service is no exception. It is worth switching to this version at least for five reasons, which we are going to discuss now.
Reason One: Improved Security
Unlike the previous version, Magento 2.2 makes the site more secure from unauthorized actions. This version uses a hashing algorithm that protects users’ personal data.
It also uses a special Signifyd module to counteract chargeback fraud. It uses machine learning technologies to effectively identify suspicious activities that may be part of fraudulent schemes.
Reason two: improved check out.
The easier it is to place an order in an online store, the more loyal customers it will have—a well-known truth, which is facilitated by the transition to Magento 2.2. This version allows users to make purchases literally in one click, because the system immediately remembers their data and automatically saves them on the checkout pages.
Version 2.2 also simplifies the use of the Shopping Cart. For example, the limit of objects in it has been increased to 300 items, which greatly simplifies the process of buying large orders, taking away the need to divide them into several baskets.
Reason three: speeding up the work of the online store
Fast loading speed of online store pages is important both for the visitor and for its owner. Version 2.2. gives such an opportunity. It includes special modules Grace and Saint from Varnish Cache, which are responsible for advanced caching of site pages, thanks to which they load faster.
After switching to this version, the indexing process begins to run in the background, and long-term indexers are grouped and executed in parallel, which has a positive effect on memory usage and loading speed. That is, indexing does not affect the site in any way, which makes it load faster.
Reason four: the emergence of new opportunities for B2B sales
Even the basic features of Magento 2.2 version will give your business everything it needs to handle B2B sales. After the migration, online store managers will be able to:
- easily manage the prices;
- calculate and activate discounts;
- discuss logistics and pricing policy with clients;
- recommend similar products to them.
You can also set different roles and access levels for internal teams or partners.
A client will be able to offer you his price simply in the cart of the product, quickly place an order using SKU identifiers, etc.
Reason five: the ability to integrate with the Facebook Store
Customers are very important for any business. Version 2.2 can significantly expand the audience of your online store. The fact is that this version includes a built-in Magento Social module that allows you to link your store’s catalog to its Facebook Store page.
This will give you the opportunity to showcase your product catalogs to your Facebook followers and attract new customers. By clicking on the image with the product, the user will automatically go to the page with it in the online store.
