With the arrival of Web3, modern media outlets are no longer the gatekeepers of digital content. Now, creators and audiences hold the keys to the topics, discussions and news relayed online. How stories are told and shared happens through the disruptive innovations of decentralization and blockchain. AI-driven ideas, questions and dialogues are revolutionizing the media space, and news outlets are scrambling to keep up. Imagine if one media platform anticipated the wave of Web3 and set the pace for a crowdsourced digital publication. Coruzant Technologies did just that, starting in 2019.
It was once a niche publication focused on emerging technologies. Now, Coruzant has exploded into a digital trailblazer, capturing the zeitgeist of Web3 like no other platform in media today.
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The Genesis of Coruzant Technologies
Coruzant’s founder, Brian E. Thomas, was already a 3-time influencer in tech, public relations, and journalism, as well as an established author across popular top-tier publications. His past technology leadership roles spanned through Fortune 100, healthcare, and public sectors. With his experience in emerging tech, Brian recognized that accessible, high-quality information about disruptive technologies was hard to come by.
The idea of Web3 had not percolated into the mainstream hive in 2019, but Thomas launched Coruzant Technologies with a clear vision and purpose. He knew that tech users, from experts to learners, needed comprehensible and relevant content to demystify the barrage of tech innovations coming at us at lightning speed. At its core, Coruzant would limit the annoying distraction of banners or pop-up ads, unlike Forbes, Inc. and other top-tier publications. Brian’s vision is to lead the charge to minimizing distracting, annoying web advertising on sites, and leverage newer, disruptive advertising through other means.
Thought Leadership and the Disruption of Web3
With a solid grasp of thought leadership, the early success of Coruzant was the result of strategies Thomas engineered from the outset. Coruzant rapidly established itself as a reliable source for emerging tech benchmarks. Disruptive innovations like blockchain, cryptocurrency, and decentralized finance (DeFi) were common topics on Coruzant’s platform. He blended expert insights with timely news coverage. Most exciting, however, was his drive to explore the potential of Web3 technologies in altering industry standards and empowering users.
The Digital Executive Podcast
Concurrently, Thomas also launched the popular podcast, The Digital Executive, which he hosts several times a week. To date, over 1,000 top Silicon Valley CEOs, tech unicorns, billionaires, entrepreneurs, and celebrities have discussed Web3 and emerging tech. The Podcast guests share their personal stories and how their companies or brands are revolutionizing their industries. Each podcast is an insightful 10 to 15 minute long, accessible to all technologists and founders with its conversational tone. The Digital Executive is available on 30 podcast platforms and has been downloaded over one million times. This podcast has hit the top 10 of U.S. Apple Podcasts in the Technology category and ranks top 5% of all podcasts in the world.
Pioneering Web3 Journalism
Coruzant Technologies’ approach to Web3 journalism diverged from other tech publications in terms of the depth of the reporting. Many tech outlets reported ground-level events and news within the tech space. On the other hand, Coruzant broke new ground by digging beneath the surface to report comprehensive analyses of the latest innovations. It explored philosophical and ethical foundations for the decentralized internet. A growing audience of tech enthusiasts, industry leaders and developers found this approach refreshing. In short order, Coruzant resonated with people in the tech space eager to understand the transformative power of Web3 in real time. Brian wanted journalism to catch the DeFi wave to truly keep ethics in journalism versus the legacy mainstream news outlets.
With its editorial strategy, Coruzant provided a platform upon which innovators and developers, the people who were actively shaping the future of the internet, could be heard. The voices from these diverse thought leaders allowed Coruzant to provide valuable insights as well as foster a sense of community. Some of Coruzant’s audience and participants were directly involved in building the infrastructure of Web3 itself.
Leveraging Blockchain for Content Authenticity
One of the most challenging hurdles facing modern media outlets is the rampant manipulation of content and “fake news.” The legacy news organizations struggle mightily with misinformation, unfortunately. Coruzant was an early adopter of blockchain technology to help combat disinformation. This innovation can help ensure content authenticity and verify journalists. Coruzant’s plan to leverage blockchain for content verification set a new standard for digital publishing. While full implementation is still in progress, the platform continues to develop this feature with the goal of validating both journalists and their stories.
In the future, this blockchain-based verification will ensure that every article, blog, profile or other content on Coruzant is inalterable or immutable. Boosting readers’ confidence in the accuracy and integrity of the information they consume is an overreaching goal at Coruzant. This commitment to transparency will further cement Coruzant’s standing as a trustworthy tech authority in the Web3 space.
Expanding Beyond Publication: The Digital Powerhouse
As Web3 exploded in scope and breadth, Thomas steered Coruzant to higher ambitions. Because traditional media was no longer at play, Coruzant could diversify its contributions to the Web3 space. Along with the monthly digital publication, Coruzant now supports a comprehensive digital platform. The Digital Executive podcast is included on the platform, along with profiles of tech experts and articles about emerging technologies.
One of the first developments from this early push was the launch of Coruzant’s own NFT marketplace. Artists, creators and collectors joined forces to buy, sell and trade digital assets. The grassroots nature of NFT aligned with Coruzant’s mission to foster collaboration and organic creativity with content creators. The booming NFT market fit seamlessly into Coruzant’s promotion of digital ownership through decentralized technologies.
Another early push from Coruzant was the introduction of educational resources. It felt as if everyone was learning the complex language and landscape of Web3 at the same time. Coruzant would be a perfect platform to offer online courses, webinars and workshops, all led by experts. With this suite of learning tools, Coruzant was poised as a leader in innovation in the decentralized web.
With Coruzant’s expansion into podcasting with The Digital Executive, the platform reached new audiences. The introduction of video content, multimedia and interactive content explored different formats for storytelling and sharing of information. With more accessible and engaging material for its diverse audience, Coruzant had creatively brought the Web3 experience to more users.
Building a Community-Centric Platform
Even though the technology industry is expansive and complicated, it can still feel like a small world. The Internet and all that it contains were, after all, created by people wanting to connect to other people. Web3 is certainly as much about people as it is about technology. Coruzant has a similar focus on strong community. Members of the Coruzant community collaborate through live webinars, forums and discussion groups, as well as in educational content. Diverse individuals from vastly different backgrounds can share their passion for emerging technology through Coruzant’s platform.
Coruzant’s holistic Web3 experience and community-centric approach attracted the attention of key players in the Web3 space. Blockchain startups, DeFi platforms and digital art collectives formed partnerships with Coruzant. These relationships have further enriched Coruzant’s digital content and media. All these collaborations have supported the Coruzant community in continuing to test the limits of the decentralized world.
The Future of Coruzant Technologies
Looking ahead, Coruzant will continue to explore the newest technology as it becomes available. Artificial intelligence (AI) and Augmented Reality (AR) will soon be integrated into the Coruzant content. These tools will allow for personalized delivery of relevant content to specific users. Another exciting piece of technology that Coruzant is exploring is the metaverse and the opportunities it will allow. In the future, users may virtually experience Coruzant content, community and commerce in an immersive platform.
Grounded in its original mission to be the definitive source of Web3 information, Coruzant Technologies will continue to innovate and push the envelope toward an accessible, decentralized web. From its inception in 2019 as a source of reliable content about emerging tech, to its present role as a digital powerhouse, Coruzant stays true to its roots while serving as a representative of the transformative power of innovation and community in the digital age. Web3 will continue to grow and change, perhaps in ways that no one could foresee. Coruzant will continue to serve in the role of digital trailblazer for the future of the decentralized web.
