Ulf Arnetz
Founder & Chairman
Tech, SaaS, Entrepreneur
New York, NY, USA
Listen to Ulf’s Podcast!
Ulf Arnetz is the Founder and Chairman of Howwe Technologies, a SaaS platform that empowers executives to drive company-wide execution of strategic goals. He also leads Reforce New Ventures (RFNV), supporting growth-stage companies with capital and strategic guidance.
A serial entrepreneur with decades of experience, Ulf has built and scaled several multimillion-dollar companies across global markets. He has successfully completed four strategic exits to NASDAQ-listed companies in the U.S., including the sale of Corechange to OpenText.
Ulf’s deep commitment to innovation in the SaaS space has shaped his work as a founder, investor, board member, and mentor. His expertise has earned him board roles at companies such as DICE (now part of NASDAQ-listed EA), Cambridge Technology Partners, Panopticon, IOS Group, MSAB, and the advisory board of Ciceron Group.
In addition to his operational achievements, Ulf Arnetz is a published author of three books and over twenty articles focused on strategy, leadership, and business growth. His industry recognition includes Sweden’s Entrepreneur of the Year and Deloitte’s Global Fast 500 award.
Driven by a passion for impact and execution, Ulf continues to guide organizations in translating strategic ambition into measurable results.
Ulf Arnetz is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
