Esra Ozturk
Head of Product
Blockchain, Security
New York, NY, USA
Listen to Esra’s Podcast!
Esra Ozturk is the Head of Product at Luffa, where she leads product strategy and execution as the company evolves its secure messaging platform into the next generation of fan-loyalty technology. With a career spanning Meta, Uber, Zillow, and Instacart, Ozturk brings a proven record of building products that combine user insight, trust, and scale across some of the world’s most recognized consumer platforms.
At Meta, she helped take Instagram Reels from early experiments to global launch, shaping one of the company’s fastest-growing products. During her tenure at Uber, she led safety and quality initiatives that strengthened marketplace integrity, improved driver earnings, and reduced cancellations. She later built tools at Zillow that empowered agents and loan officers to convert more buyers into funded loans and led machine learning initiatives at Instacart to detect fraud and minimize unnecessary refunds. Her product journey began in college, where she contributed to Snapchat’s story search feature — the foundation for what became Snap Maps.
At Luffa, Ozturk applies this depth of experience to create a decentralized messaging and loyalty ecosystem that empowers creators, brands, and fans alike. She is focused on transforming Luffa’s encrypted messaging layer into a connected rewards network that turns engagement into tangible value and builds long-term trust between communities. Guided by her belief that the next generation of loyalty will transcend any single platform, Ozturk is helping to define a future where digital identity and rewards travel seamlessly across the experiences people love.
Esra Ozturk is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
