Adam Hamadache
Founder & CEO
Digital Marketing, MarTech
Godalmining, England, UK
Listen to Adam’s Podcast!
Adam Hamadache is a proven business builder, leader, and digital strategist with deep expertise in both growing companies and navigating the evolving intersection of AI, SEO, and hospitality. As founder and CEO of Formula and more recently ScorePlan, Adam has spent over a decade scaling his own agency into a trusted digital growth partner for brands across the UK and internationally.
With a background spanning marketing, publishing, and software development Adam’s business acumen is both strategic and practical. He’s helped clients grow revenue, build high-performing teams, and systemize success, making him a go-to voice for anyone looking to scale with clarity and purpose.
Adam is also a leading thinker on the future of AI, search, and digital transformation within hospitality – with insights that translate across industries. In 2025 alone, he delivered main-stage keynotes at HITEC USA, the Independent Hotel Show, and Tech in Hospitality, sharing powerful, data-led strategies to reduce OTA dependence, grow direct bookings, and futureproof digital presence.
Whether discussing agency building or tech adoption, Adam cuts through the noise with actionable, high-impact advice – making him an ideal guest for business-led podcasts focused on growth, leadership, and what’s next out there.
Adam Hamadache is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
