Home service businesses play a vital role in making homes feel like a home. It is an industry that produces tangible improvements in people’s lives and is a huge source of employment for many workers.
On-demand home services are growing in popularity due to a consumer preference for convenience. As a result, home service companies need to evolve with the times and improve their marketing tactics.
1. Embracing Technology
Home services businesses are embracing technology to improve the overall customer experience. From online platforms that connect consumers and service providers to e-commerce solutions, tech integration is helping the industry grow.
Consumers expect and demand modern, technology-enabled ways to interact with home services companies. In fact, nearly two-thirds of consumers say it’s extremely important that a home service company use the latest tools for scheduling and project management.
Technology integration also allows for a more efficient process, cutting costs and boosting productivity. For example, AI-powered software can help to streamline communications and offer transparent pricing models so homeowners have a better understanding of what they’re paying for. Nowadays, real estate home warranty enables homeowners a sense of protection and peace of mind from costly home repairs.
Additionally, augmented reality and virtual reality can revolutionize how home service consultations are conducted. These technologies allow professionals to perform virtual walkthroughs and give homeowners a glimpse into what the finished project will look like, empowering them to make more informed decisions. Ultimately, these technologies allow for more personalized, customized service offerings, which are in high demand among today’s consumers.
2. Investing in Employees
The home services industry is booming, with a market value of over $600 billion (2021). Consumers are spending more on their homes and hiring professionals to tackle maintenance, cleaning, and improvement projects.
During the COVID-19 pandemic, consumers were confined to their homes, and thus had plenty of time to complete long-term home improvement projects. After the lockdown lifted, many homeowners contacted their local home service businesses to take care of all the work they had put off during the pandemic.
This surge in demand has boosted business for home service providers, creating new opportunities for growth and profitability. Several key trends are shaping the industry:
3. Offering Bundled Services
The Covid-19 pandemic led to an increase in demand for home services as people stayed at home and required more cleaning, repair, and renovation work. This accelerated the use of technology and the industry’s move towards more convenient and digital engagement with consumers.
The emergence of on-demand service providers continues to appeal to customers seeking convenience, speed, and quality of work. These companies also have the advantage of offering more competitive prices.
As a result, it’s important that home service businesses offer clear and easy communication with their customers to ensure that needs, expectations, and costs are understood. This can be achieved through using customer portals, automated notifications, and chatbots.
Another emerging trend in the home services industry is offering bundled services. This is a great way to attract new customers and expand your reach. Bundling allows consumers to get multiple services from a single provider, saving time and money. It also helps to build customer loyalty.
4. Investing in Marketing
Home service providers are facing a challenging landscape that requires adapting to meet consumer demands. Whether you’re in plumbing, pest control, air conditioning or cleaning, customers want an experience that’s convenient, timely and personal. If you offer anything less, they’ll take their business elsewhere.
To remain competitive, it’s essential to make your business stand out with an effective website. Ensure your site has impactful visuals and communicates your unique selling proposition clearly. In addition, implementing call tracking software is crucial to understanding which marketing efforts are most effective at converting leads into customers.
