As a business, you need to always think of ways that you can get better and be seen by more people. After all, if you’re not being discovered by new businesses, clients or customers, you’re going to eventually just fall behind and this isn’t good for anyone. Marketing can feel like a bit of a side project for many companies, who tend to focus their sights on immediate sales and quick wins. While this might be the case, marketing is extremely important and you will see success the longer you put the work in. Long and short term goals are vital to have and marketing will help you to hit these. In this article, we take a look at a few ways you can elevate your marketing game as a business and help you to achieve as much success as possible. Keep on reading to find out more.
Know who you’re targeting your marketing for
One of the biggest mistakes many businesses make when focusing on their marketing is just aiming for a broad market instead of honing in on their niche. For example, if you shout out to a room filled with any random person about a specific service, perhaps one or two might be interested. But if you find a room filled with people that are looking for that service, chances are the majority will want to work with you. Just because you’re working digitally and not necessarily face to face all the time doesn’t mean this should be any different. Decide who your market is – what age, gender and geolocation are you aiming for? What are their interests? Their budget? Their lifestyle? Knowing all of these things about your customer can really help you to tailor your content for people who are looking for what you’re offering. In turn, upping your marketing game should help you to bring in more sales and build up a solid client base.
Look into video
Video is one of the fastest growing marketing methods and is one tried and tested technique that all businesses need to try. No matter the sort of video you want to add to your business, whether you’re after High-quality animated video production services, videos filmed on your phone or something different, it’s important to get your ethos and message across. Video is something that can appeal to all audiences and can be published in an array of places. It might be that you publish it on social media platforms such as TikTok, Twitter or YouTube. Or perhaps you want it to be on your website as part of the homepage or another page to demonstrate what you do. It could be you want it to be an advert that’s shown online, on TV or on social media networks. The important thing is to stick to having something of high quality and that reflects what your business is all about.
Photo by Timur Saglambilek from Pexels: https://www.pexels.com/photo/analytics-text-185576/
Don’t forget social media
While many think social media is overwhelming, there’s no denying it is so important to do. Social media can feel like a lot, particularly when there are so many channels to take care of. Which is why you should stop trying to focus on every one and doing it in a mediocre way and instead just hone in on a couple and do them really well. If your business is selling a product that’s super visual and has a lot of features, Instagram or TikTok are sure to be the best for reaching your target market. If you’re very corporate and business-focused, something like Linkedin is going to be your best bet for being seen by the right people. If you have blog posts, it’s a good idea to share these on your platforms, but again, do different posts and tailor them for the social media you are sharing them on. Just copying and pasting the same Tweet or Facebook status to every platform isn’t going to cut it in your marketing game.
Content is key
As a business, content is one of the best ways to get yourself out there as an expert and reach people who are interested in what you do. It’s a more indirect marketing method and is fantastic for showing your knowledge and tapping into certain keywords. If you don’t have a blog on your website, now is the time to get one. If you do have a blog, it’s a good idea to go through all of your old content and get rid of articles that just aren’t being read or aren’t interesting anymore for your readers. If the information is old but still could be relevant, update what is there. Otherwise, we recommend coming up with a solid content marketing plan that you can stick to. Try and publish at least one post a week, with more if you can do and target each one for specific key words and key phrases.
Throw an event
The best way to connect with your customers is on a face to face level and one of the best ways to do this is through an event. See what you can put on from a pop-up store, to a conference and speak to those that you want to reach.
These are just a few ways that you can elevate your marketing game as a business. Whether you’re looking to launch your company or make it more of a success, there are so many things you can do that can help take it to the next level. Marketing is vital for improving the way you run and the way your business is seen by others. By following these tips, you’re sure to help take your company in the right direction and give off the best idea for new and current customers to continue using your services. What are some of the top marketing tips you like to follow in order to succeed? Let us know in the comments below, we’d love to hear from you and get inspired.
