Buying backlinks remains a widely used and effective way to enhance a website’s authority, particularly when the links originate from trusted and relevant sources.
In 2025, as search results are increasingly shaped by AI-driven tools like Google’s Overviews, ChatGPT, and Perplexity, having a strong link profile matters more than ever. These systems tend to prioritize content from domains that consistently earn high-quality links.
That’s why more SEO professionals are investing in link acquisition.
The approach today is less about volume and more about relevance, trust, and consistency.
Here are the top five platforms that stand out. Each one has been selected for its reliability, transparency, and ability to deliver backlinks that support long-term ranking gains.
| Platform | Best For | Link Types Offered | Starting Price | Pre-Approval | White Label |
| INSERT.LINK | Scalable link buying | Guest posts, niche edits | $59/link | Yes | No |
| Editorial.Link | SaaS, IT, and custom outreach | Editorial backlinks | $350/link | Yes | Yes |
| LinksThatRank | Affiliate sites and bloggers | Guest posts | $200/link | No | No |
| Bazoom | Regional & PR-style coverage | Sponsored content | €79/link | Partial | No |
| Loganix | Full-service SEO | Guest posts, niche edits | $200/link | Yes | Yes |
Table of contents
1. INSERT.LINK
Founded: 2024
Team size: 25+
INSERT.LINK is a new but fast-growing backlink marketplace designed to simplify link buying for SEO professionals, agencies, and in-house teams. It offers over 12,000 pre-vetted websites across more than 120 niches, giving users a broad range of placement options without having to do any outreach.
The platform is fully self-serve. You log in, filter the sites by metrics like DR, traffic, niche, or region, review pricing, and place your order. Everything is smooth and simple thanks to their easy-to-use dashboard. It’s built for speed and clarity, with no subscription fees or surprises.
For teams that prefer hands-off help, there’s also an optional managed service.
Why SEOs use it:
- Filters by DR, traffic, niche, location, and more
- Transparent per-link pricing with no monthly plans
- An optional managed service if you want them to handle it
- New features in development, including listicle mentions
Best for:
Agencies, freelancers, and SEO teams who need flexible, fast, and scalable link-building options.
Customer feedback:
“Insert Link has become a go-to for our campaigns. It’s fast, simple, and saves us hours each week. Pricing is fair, and support is responsive. A huge time-saver.” – Dmytro Chepurko, SEO Specialist
2. Editorial.Link
Founded: 2016
Locations: St.Petersburg, FL, USA
Team size: 60+
Editorial.Link is a high-end link-building provider focused on securing backlinks from respected, high-authority websites.
They focus on DR67+ domains and place links through genuine editorial content published on reputable websites. Some of the platforms they’ve worked with include HubSpot, PandaDoc, and WordStream.
This service is built for brands that care about quality, control, and transparency. You can approve each placement before it goes live, review domain metrics upfront, or request a trial link to test the process.
Every client is matched with a dedicated manager who handles coordination and communication from start to finish.
Why SEOs choose Editorial.Link:
- Full approval over each placement
- Pay only after the link is live
- Dofollow links on DR70+ sites, starting at $1,750 for 5
- Dedicated support with fast delivery, typically within 30 days
Best for:
SaaS and IT companies, B2B brands, and agencies searching for white-label services, custom outreach, and top-tier backlinks while staying involved in the approval process.
Customer feedback:
“Thanks to Editorial.Link, the client has significantly improved their domain ranking, achieving higher positions for their targeted keywords. They’ve also notably enhanced their online visibility and overall digital presence. Editorial.Link’s dedication and prompt responsiveness are commendable.” Roman Harkavyi, SEO Specialist, HR Platform
3. LinksThatRank
Founded: 2019
Location: United Kingdom
LinksThatRank offers a fully managed link-building service designed for SEOs who want quality links without getting into the weeds. All you need to do is share your URL and target keywords. They manage the entire process, including content and placement.
Every link goes through a detailed 23-point quality review. Placements only happen on real sites with active traffic and content. They also steer clear of guest post farms, reseller lists, or networks that rely on “write for us” pages.
The service includes custom-written articles of at least 1,000 words for each placement, along with a simple dashboard to track your orders. Support is responsive, and pricing is straightforward with volume discounts available.
Why SEOs choose LinksThatRank:
- Fully managed process. Just submit your URL and keywords
- 23-point quality check for every placement
- No links from PBNs, guest post farms, or resellers
- Long-form content written in-house for every order
- Transparent pricing and options for bulk orders
Best for:
Agencies, consultants, and affiliate site owners who want clean, trustworthy links without having to manage the process manually.
Customer feedback:
“We saw ranking improvements after just one batch of links. Everything was clear, on time, and exactly as promised. Solid value for the quality.” — John O’Toole, Casino SEO Specialist
4. Bazoom
Founded: 2020
Locations: Denmark and USA
Team size: 100+
Bazoom is a large-scale link-building platform built for efficiency. It provides you with direct access to more than 80,000 media sites worldwide, all organized in a single, intuitive dashboard. You can filter by niche, region, domain metrics, or traffic, then order backlinks and content in just a few steps.
The platform is designed for speed and control. There are no subscription plans or complicated pricing structures. You pay per link, and most placements go live within a week. An AI-powered feature scans your domain and competitors to suggest relevant link opportunities based on performance data.
It’s a solid pick for teams running large campaigns who expect reliable results without wasting time on manual outreach or scattered tools.
Why SEOs choose Bazoom:
- Access to 80,000+ media outlets with full filtering tools
- AI-driven recommendations tailored to your site and niche
- Clear pricing with SEO metrics shown up front
- Fast turnaround with most links published within 8 days
- Built-in tools for campaign tracking and SEO integrations
Best for:
Regional & PR-style coverage, SEO teams and agencies managing high-volume link building from a single, streamlined platform.
Customer feedback:
“Bazoom has made our link-building process much faster and easier. The platform is intuitive, the results are consistent, and support has been excellent throughout.” – Simeon K., Marketing Director
5. Loganix
Founded: 2009
Locations: Seattle, WA, USA / Vancouver, Canada
Team size: 10-50
Loganix is one of the more established names in the link-building space, known for its focus on precision and client control. Instead of sending links off for placement without input, they let you review a curated list of niche-relevant sites first. You approve each domain, and only then do they begin writing and publishing.
Every site is manually vetted for traffic quality, backlink health, and content history. All articles are written by North American writers, and each link is placed in original, relevant content. Their pricing model is based on the organic traffic of the site, with set rates at $400, $500, or $600 depending on the traffic tier.
Loganix is especially strong on transparency. Their reports are client-ready, white-labeled, and easy to follow. If any link drops within six months, they’ll replace it.
Why SEOs choose Loganix:
- Manually vetted sites with clear approval process
- Pricing based on traffic, with no surprises
- Content written by experienced U.S. and Canadian writers
- Six-month link replacement guarantee
- White-label reporting for agencies
Best for:
Consultants and agencies who want a structured, reliable process with full control over each link placement.
Customer feedback:
“Loganix saves us dozens of hours each month. Their system is organized, their team knows what they’re doing, and the quality has been consistent across campaigns.” – Jerry Zheng, Senior SEO Specialist at OneLocal
FAQ
1. Is it safe to buy backlinks in 2025?
It depends on where you buy them and how the links are placed. Buying from trusted platforms that focus on quality and relevance is still a common practice. The real risk comes from low-quality sources like link farms or spammy guest post networks.
2. How do I choose the right platform?
Start with your goals. If you’re looking for speed and scale, Bazoom might be a better match. If you want to approve placements and stay involved in the process, consider Editorial.Link or Loganix. Your budget, niche, and workflow preferences should guide the decision.
3. Can I see the websites before ordering?
Some services, like Editorial.Link, let you review and approve domains before links go live. Others work behind the scenes and handle everything for you. If seeing the site list matters to you, check if pre-approval is available before signing up.
4. How long does it take to get backlinks?
Most providers deliver within 7 to 30 days. Bazoom is usually faster, with links often live within a week. Services offering more premium placements, like Editorial.Link or Loganix, tend to take a few weeks.
5. Will these backlinks improve my rankings?
They can, especially if they’re placed on relevant, trustworthy sites. But backlinks work best when combined with strong content, good site structure, and a clean technical setup. They support your rankings, but they aren’t the only factor.
Final Thoughts About the Best Places to Buy Backlinks
I recommend Editorial.Link and INSERT.LINK as the top picks on this list. Editorial.Link gives you full control over placements and access to high-authority sites. INSERT.LINK is great if you want a fast, self-serve option with a solid selection of vetted domains.
In their turn, LinksThatRank is a smart option if you prefer a fully managed process and Bazoom makes sense for large-scale campaigns with fast turnaround. Lastly, Loganix is a dependable choice for teams that need structure, clear pricing, and client-ready reporting.
Choose the option to buy backlinks that fits your workflow, budget, and how involved you want to be.
