Jim Kras
CEO
Entrepreneur, Health
New York, New York, USA
Listen to Jim’s Podcast!
Jim Kras is a co-founder of Edible Garden and has served as Chief Executive Officer and Director since March 2020. He led the company’s successful IPO on NASDAQ and brings decades of experience in consumer products and brand development. Previously, Jim was President and Chief Marketing Officer of Edible Garden Corp. from 2016 to 2020. He has held senior leadership roles at global companies including Ajinomoto and The Nature’s Bounty Co., where he revitalized brands like MET-Rx, Pure Protein, and Body Fortress.
Jim began his career in advertising on Madison Avenue, working with agencies such as Grey, iCrossing, and Dentsu/Carat. As CEO, Jim brings deep knowledge of the company’s operations, products, and partnerships, as well as expertise in CPG, horticulture, and sustainable food production.
Edible Garden:
Edible Garden is a next-generation farming company. Their Zero-Waste Inspired® mission is to capitalize on proprietary technologies and innovations to build sustainable solutions that use fewer natural resources – while leveraging eco-friendly facilities.
Their state-of-the-art greenhouse facilities allow us to use automation and proprietary growing techniques to grow consistent, safe quality herbs and vegetables in a controlled environment year-round. When compared to conventional agriculture, Edible Garden’s closed looped systems and hydroponic methods use less land, less energy and less water – less than legacy farms, thus conserving some of the planet’s limited natural resources.
Edible Garden’s advanced systems help mitigate contamination from harmful pathogens including Salmonella, E-Coli and others. Edible Garden’s state-of-the-art facilities exceed food safety and handling standards with major food safety certifications and business licenses including licenses from Primus, GFSI, USDA Organic, non-GMO Project, HACCP and PACA.
Jim Kras is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
