AI tools and SaaS platforms have exploded in popularity in recent years and have appeal across borders. This is due to the fact that these tools and platforms can solve many universal problems, including data analysis, communication, and workflow automation. This means that businesses in these areas want to ensure they have a strong global presence, but it is challenging to enter markets if they are new. International link building is an effective way to improve global visibility and can help overcome obstacles like language barriers, cultural differences, and search behaviors. Read on to find out more.
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The Value of Link Building
First, it is useful to establish why link building remains such an important method for improving online visibility. Despite recent changes in algorithms and online user behavior, a strong search engine ranking can play a huge role in success, particularly in the tech industry. Backlinks remain one of the strongest signals that search engines use to rank content, so high-quality links from authoritative domains will improve visibility, reputation, and organic traffic.
Standing Out in a Competitive Marketplace
There is the potential for high levels of success with AI tools and SaaS platforms, but the market is also fiercely competitive. Customers are also tech-savvy, which means they often use very specific search terms to find what they are looking for. This means you need to rank for these search terms, which can be a challenge, especially when you enter markets for the first time. International link building allows you to strengthen your online visibility in new markets by obtaining links from relevant and authoritative publishers in the new market.
To accelerate traction, align link acquisition with local product launches: publish country-specific case studies, co-author research with regional partners, and secure links from universities, accelerators, and developer communities and meetups.
Going Beyond Localization to Enter Markets
There is a lot to consider when it comes to entering a new market, especially one with a different language from your own. Translating the company website and localized ads are key steps, but you will still struggle in local search results. With international link building, you can build a strong backlink profile of links from relevant domains in the tech field to gain traction in local search results.
Search engines like Google look at the quantity and quality of links, but they also assess where they came from. For example, a Japanese tech blog that links to a new SaaS platform will signal trust and relevancy to Google Japan. In turn, this will help you build a strong presence in local search results and improve brand awareness.
Strategic International Link Building
International link building is a key strategy for AI tools and SaaS platforms looking to expand into new global markets, but it is vital that you use the services of an experienced international link-building agency. Link building is a complicated process, but this is amplified when you factor in challenges like language and cultural differences, blogger outreach, and relationship building.
An experienced international link-building agency will be able to create high-quality, engaging content in the target country’s language while using local phrasing and terminology to ensure that content is properly understood. Experienced agencies will also run constant international outreach so that there are pre-existing relationships in your niche, which means you can instantly start publishing on blogs and websites that are credible and relevant to AI tools and SaaS platforms. You will also benefit from an allocated project manager who will keep you updated and ensure your needs are met from start to finish.
Outsourcing international link building to an experienced agency is also a smart way to free up time and energy to focus on other areas. There are many important areas to address when it comes to entering international markets, so you can focus your efforts elsewhere while feeling reassured that your online presence is being handled by a team of experts.
With growing demand for AI tools and SaaS platforms, it is smart for businesses in these sectors to expand and enter markets internationally. This is easier said than done, however, particularly when you consider search engine visibility. International link building should be a core component in your expansion strategy so that you can improve brand awareness and increase traffic in international markets.
