Tag: authenticity
The Impact of Micro-Influencers on Consumer Buying Decisions
Back in the day, brands leaned heavily on big-name celebrities to boost sales. Micro-influencers were not even an idea at that time. You’d see...
YouTube Shorts: How Embedding Can Build Community and Show Authenticity
In the ever-evolving world of virtual advertising, leveraging human-generated content (UGC) has become a vital approach for groups looking to connect with their audiences...
