David Balan
Co-Founder & CMO
Entrepreneur, MarTech, AI
Edinburgh, Scotland, UK
Listen to David’s Podcast!
David Balan is the co-founder of Selluna.ai, an AI-powered e-commerce platform built for ecommerce brands and the agencies that serve them supporting Strategy, Analysis, and optimization for imagery, Search engine optimization and Rufus optimization for platforms like Amazon. David may only be 22 years old, but he’s packed a lot into those years.
David Balan studied Data Science at university, and while most people were finishing their degrees, David was co-founding Horison Marketing, a UK-based Amazon marketing agency that has now managed over $1 billion in revenue for more than 200 brands worldwide. Combining an academic grounding in data with real-world agency experience put him at the center of some of the most common and costly problems e-commerce brands face and gave him the analytical foundation to actually do something about them.
Selluna.AI:
Selluna is an AI image engine built for ecommerce teams who are tired of slow, expensive, inconsistent visuals.
You drop in a product link. Selluna builds your image set.
Right now, Selluna is focused on Amazon:
- Main images
- Infographics
- A+ visuals
All on-brand, all generated in minutes instead of days.
Behind the scenes, Selluna builds a product profile from your listing, applies your brand rules (logo, colors, fonts), and turns that into clean, conversion-focused visuals your team can actually ship. No endless briefs. No 14 rounds of “can we move the logo 3 pixels left?”.
David Balan is also featured on our premiere Features Page, and you can read the Podcast Interview Transcript.
