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Winning Brands Have Winning Cultures


A few weeks ago, we talked about building a winning culture and how fostering workplace culture that is considered "winning" goes much further than your bottom line. In fact, you must develop and nurture an environment that is conducive to forward-thinking, a successful mindset and a deep-rooted belief that you're all in this together. Today, we segment off that topic just a bit and talk about winning brands and what kinds of workplace cultures they are known for.

The strength of any initiative is driven by the core of the team behind it. Good isn't enough. Great is. In order to deliver great, you need to surround yourself with people who can drive the efforts to those goals fueled by the right attitude and determination. Once you have this in place, it's up to you or your designated "brand champion" to focus the team’s potential and deliver results. The brand champion is responsible for setting the tone of the company, inspiring a culture of positivity and unity so the team can better align itself with the big picture. That unity is the glue that holds the company together, ensuring its goals and objectives are met.

In order to have a winning brand, you have to:

  • Establish unified company goals.
  • Create a long-term plan that works with those objectives to reach goals.
  • Offer team incentives to meet goals.
  • Celebrate the wins and use losses as teachable moments.
  • Be a leader and guide the path to success.
  • Keep a positive attitude and have fun.

While all those bullet points are important, the last one may be the most. When you look at winning brands in this country, like Amazon, Google and Apple, you'll see the culture revolves around creating a low-stress atmosphere built on mutual respect that embraces out-of-the-box thinking. When you think of a winning brand, you don't picture people in cubes tied to their desks in suits (although that works for some companies!). Rather, you picture casual work environments where creativity is welcomed and the lines of management are blurred.

A lot of this culture-driven change stems from the generation leading the charge.

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