Opinion by Thought Leaders
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Growth and Scaling Downfalls – Part III

 

In the previous post “Growth and scaling downfalls-Part 2” we discussed human capital aspects of a scaling project. The next topic on the scaling preparation “to do” list is strategy.

Though strategy is understood to be a vital part of any business project, when it comes to scaling and growth, it takes an entirely more fluid role: both macro and micro strategy have to be substantially more adaptive and flexible.

Macro strategy

Though the term is more widely used in financial industry, it similarly applies to the concept of business strategy at large. For this discussion “Macro Strategy” is to be understood as the “general strategy” that defines the overall approach based on organizational philosophy, culture, goals and methodology. In context of growth and scaling, “Macro Strategy” similarly refers to general organizational approach both in theory and practices as how to approach any given project.

So, why does it matter?

Essentially, the macro strategy will dictate the overall approach through the lens of organizational mindset; which includes factors such as cultural, social, structure and flexibility. It can also be shaped by outside factor such as target market, brand perception as well as industry specific norms and standards.                                                                        

For instance, an organization that is dead set on market domination is less likely to be deterred by its competitor’s abilities, approach or resources. Hence, the Macro strategy may have an oversized impact on the initial planning of growth and scaling.

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Why CIOs Need to Prioritize Their Resources for the Business

 

Priority alignment: this should be a focus of any CIO looking to grow a business. Indeed, the adaptive CIO must set clearly-defined roles for each branch of the department, especially important as it pertains to the role of CIO vs. IT manager. In essence, CIOs need to be focused on helping the CEO with the company's strategy and let their IT managers handle the back-office work.   As CIO puts it, the IT department has to help the business make more money; as CIO, you must remained focused on the business rather than concerning yourself with providing the computer, the network or the server. This is what the IT Manager's role is, and you're paying him/her handsomely to do that. By clearly defining those roles and sticking to them: this is the only effective way to grow a business. Otherwise, resources are wasted, not to mention time and money.

The Path to Alignment

Sure, digital transformation has begun placing more and more demands on the CIO position -- a role that has undergone am impactful shift over the years from maintaining a stable portfolio of back-office technology to crafting ways that technology can bring in more money for the company's bottom line. But progress has been slow.   For many years, CIOs worked toward a goal of closely coordinating IT projects and overall strategy with business processes, with a recent Public CIO survey saying that executives still report IT-business alignment as their #1 IT management concern.   A shift is afoot. Another survey -- Deloitte's 2019 Global CIO Survey -- revealed that the two top expectations for CIOs are, in this order, to:

  • Align with the business
  • Transform business processes
  • Achieve IT operational excellence

Based on these findings, experts say the two kinds of CIOs needed in the future include a “business co-creator” CIO who devotes a majority of his or her time to driving business strategy or encouraging change, and a "change instigator" who acts as a leader in technology-enabled business transformation.

Still, the CIO is always at a perpetual inflection point, spinning plates in the air, as they face opposing functional and strategic priorities. On one hand, CIOs are called upon to be more active in all business decisions, as competition demands more transformative, innovative solutions for clients and customers. On the other hand, IT is responsible for maintaining most of the functional yet essential aspects of tech strategy, such as security and data management. Just one wrong step, like a data breach, and it's game over.

The plates the CIOs are spinning are getting greater in number yet faster and smaller in size. How can CIOs and IT manager stay in their respective lanes in order to properly grow the business?

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