In the previous post “Growth and scaling downfalls-Part 2” we discussed human capital aspects of a scaling project. The next topic on the scaling preparation “to do” list is strategy.
Though strategy is understood to be a vital part of any business project, when it comes to scaling and growth, it takes an entirely more fluid role: both macro and micro strategy have to be substantially more adaptive and flexible.
Though the term is more widely used in financial industry, it similarly applies to the concept of business strategy at large. For this discussion “Macro Strategy” is to be understood as the “general strategy” that defines the overall approach based on organizational philosophy, culture, goals and methodology. In context of growth and scaling, “Macro Strategy” similarly refers to general organizational approach both in theory and practices as how to approach any given project.
So, why does it matter?
Essentially, the macro strategy will dictate the overall approach through the lens of organizational mindset; which includes factors such as cultural, social, structure and flexibility. It can also be shaped by outside factor such as target market, brand perception as well as industry specific norms and standards.
For instance, an organization that is dead set on market domination is less likely to be deterred by its competitor’s abilities, approach or resources. Hence, the Macro strategy may have an oversized impact on the initial planning of growth and scaling.