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How The Executive Team Can Help Transform Company Culture


Company culture: you hear this term a lot these days. But what does it mean exactly? Is it fluffy and abstract or quantifiable and measurable? Turns out, a little bit of both. Company culture forms the core of any business, large or small. It's what everything else is built around, forming the foundation of success. But while integral to each company's staying power, culture can't result from a top-down mandate that demands compliance; rather it has to be cultivated organically and reside in the collective hearts and habits of the people who work for you, points out Harvard Business Review. This shared perception of "it's just the way we do things here" has to be instilled from day one. You just can't teach optimism, conviction, creativity and trust. However, you can foster, grow, cultivate and encourage change.

It's up to the executive team to carry this through. It's the team's job to plant the company with culture, water it and watch it grow.

Turning the Ship Around

So, what happens when the company culture has gotten a bit off track and needs to be steered anew? Transformation is in order, and the executive team is the one to lead the charge. As someone who holds the valuable position of leadership, it’s your job to effectively facilitate a workplace culture that encourages each employee to flourish, says Business.com. Be prepared, any change you propose will likely be met with skepticism. After all, people as a whole tend to get into routines and become resistant and even hostile when challenged with sudden calls for change. That's why you must facilitate sustainable change that gives each employee a reason and a chance to flourish and succeed.

Changing company culture doesn't happen overnight. It's not like you can trade in your old culture for a new one like you would a car. It takes time, dedication, patience and a lot of tenaciousness. Attempting to push through a big change isn't as easy as it looks, especially when you know that cultural habits are well ingrained, for better or worse. Drawing on the positive aspects of the culture and turning the tide toward your advantage can offset many of the growing pains you'll experience along the way.

Tips for Fostering Sustainable Change

So let's get right down to the nitty gritty. Infusing change in company culture isn't a one-and-done proposition. It needs to be sustainable to effectively meet the challenges of longevity. Here are some helpful tips you as the member of your company's executive team can try to ease the burden of transition.

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