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Growth and Scaling Downfalls – Part III

 

In the previous post “Growth and scaling downfalls-Part 2” we discussed human capital aspects of a scaling project. The next topic on the scaling preparation “to do” list is strategy.

Though strategy is understood to be a vital part of any business project, when it comes to scaling and growth, it takes an entirely more fluid role: both macro and micro strategy have to be substantially more adaptive and flexible.

Macro strategy

Though the term is more widely used in financial industry, it similarly applies to the concept of business strategy at large. For this discussion “Macro Strategy” is to be understood as the “general strategy” that defines the overall approach based on organizational philosophy, culture, goals and methodology. In context of growth and scaling, “Macro Strategy” similarly refers to general organizational approach both in theory and practices as how to approach any given project.

So, why does it matter?

Essentially, the macro strategy will dictate the overall approach through the lens of organizational mindset; which includes factors such as cultural, social, structure and flexibility. It can also be shaped by outside factor such as target market, brand perception as well as industry specific norms and standards.                                                                        

For instance, an organization that is dead set on market domination is less likely to be deterred by its competitor’s abilities, approach or resources. Hence, the Macro strategy may have an oversized impact on the initial planning of growth and scaling.

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Growth and Scaling Downfalls – Part I

Many of us have either been part of a “growth and scaling” project or have led such efforts. We all have some battle stories of what worked and what didn’t; yet we hardly ever hear about the preparation that goes into a successful “growth and scaling” project. In this series, I will address several of more important considerations and factors.

The Beginning

Scaling and growth both as principal as well as in practice are simply a function of evolution: a given organization reaches some specific benchmark that leads to a need to grow the business. Those benchmark can be as objective as following a road-map that specifies steps or as subjective as the executive team deciding it is time. Without exploring the details of the decision making, let’s look at one of the most fundamental factors: The Team.

The Evolution

Even without extensive business experience, logic simply dictates that growing or scaling a business can only be successful when the said business has the resources, i.e. human capital and financial means. To keep the discussion on point, I will forgo discussing the bootstrap version of this topic. 

Human capital or the team that is going to be in the front line of those growth/scaling efforts needs to be able to execute the directives that are designed to stimulate and augment the overall growth path. In order to do so some basics, have to be in place:

• Quantity: the team size has to be realistically feasible in relations to the workload

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