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Is Your Digital Transformation Strategy for Real?


Digital transformation is a good thing and it's been talked about the last several years as CIOs, CEOs, and other execs look to make a move. However, lately it's just become a "buzzword," generating a lot of hype. How can you ensure you have a solid digital transformation strategy?   Many businesses, large and small, are attempting to transform their processes using digital tools. Many cases of transformation have been successful, creating solutions that enhance problem solving while driving efficiency and bottom line gains, says Forbes. Digital transformations are even tougher than traditional change efforts to make work. However, the most effective transformations usually rely on certain factors for success. Here are some things you should be doing.

1. Secure Strong Leaders

Digital transformations demand change at all levels of your organization, particularly from key decision makers and tech-savvy leaders. Research has shown that companies that engage a Chief Digital Officer (CDO) to be a supportive force behind their transformations are nearly two times more likely to have a successful digital transformation than those that do not. When people in leadership roles are heavily involved and invested in the planning and execution, the transformation is far more likely to succeed.

2. Take Inventory

Once your key decision-makers have committed to making a digital transformation strategy work, it's time to take stock of your company's tech stack, including competencies and gaps, as part of your email marketing, CRM and internal collaboration systems so you can better streamline your processes. Often times, digital transformations stem from a desperate need to re-platform. Maybe your current system is obsolete or maybe your existing system just isn't working for your employees and users any longer. Whatever the case, changing your technologies can reawaken your whole business.

3. Craft a Digital Roadmap

Creating a vision to strive for is important because digital transformation isn't just about implementing new technologies and stopping there. Rather, it's a systemic grassroots effort that needs to be fueled by a well-thought-out vision. Know how you will leverage your digital tools as part of a detailed plan for execution across your whole company.

4. Reiterate Your Goals

Take another look at your goals, going over your digital transformation agenda over and over, making sure you have included:

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