The benefits of using artificial intelligence have moved beyond pilot projects and are being actively integrated into everyday application tasks. This shift is revolutionizing mobile application personalization, enabling developers to deliver experiences that are tailored to individual preferences in real time. As users increasingly demand intuitive and seamless interactions, AI-powered personalization has become a critical component in staying competitive in the app marketplace.
Table of contents
Personalization trends in mobile apps using artificial intelligence
The solutions are based on search, browsing, and purchase history. Also, based on facial recognition technology, security features such as face identification and Touch ID app login authorization are enhanced.
Artificial intelligence goes through a stage of machine learning where it learns to identify all kinds of patterns and generate decisions based on this information. The responsiveness and accuracy of artificial intelligence calculations are much higher than human capabilities in this area of computing.
Machine learning carefully selects data sets for pre-selected user tasks, which the artificial intelligence solutions will process, identifying all patterns. Human intervention will be needed for secondary analytics and prioritization of the identified patterns. This will require preliminary market and competitor research.
Main AI technologies that are used for mobile application personalization
In agriculture, video recognition capabilities are used to find and kill pests. Based on these results, plants are sprayed. This saves manual labor and minimizes the consumption of poisonous substances.
In production, the video recognition system can be used for scrap control. If the quality of a manufactured part deviates from the standard, it is passed through an additional algorithm.
Security systems can track non-typical activity when attempting authorization and instant reaction as a result, which is not available with human control.
Another opportunity for businesses to use AI is the analysis and personalization of purchases. Overcode software development company presented this solution. The company analyzed the purchase history and offered a more rational formula that would be beneficial for both parties. When analyzing purchases, recommendations are made that can increase the size of the average check and customer loyalty.
