Link building remains a critical component of ecommerce SEO success in 2025. This comprehensive guide expands upon existing content to provide a detailed analysis of effective link building strategies, measurement techniques, and best practices for ecommerce websites.
Table of contents
Core Link Building Strategies for Ecommerce
Content-Based Link Building
Creating high-quality, linkable content remains one of the most effective strategies for ecommerce link building. Key approaches include:
- Creating comprehensive buying guides and cold emailing prospects about it with the help of business email
- Developing industry research reports
- Publishing original data studies
- Crafting infographics and visual assets
Of these the strongest way to get links is by creating buying guides, and you can create those effectively with the help of strong website builders that make everything easy with their drag-and-drop features. For ecommerce brands using Shopify, working with a professional Shopify agency can streamline the process of building content-driven pages optimized for both UX and SEO.
Forget about running through endless plugins on WordPress to get the same design effect, you can generate on website builders.
Digital PR and Media Outreach
Digital PR has emerged as one of the most powerful link building tactics for ecommerce sites. Successful approaches include:
- Expert commentary and thought leadership
- Reactive PR to trending stories- this helped Colorful Socks gain multiple links across several clients and campaigns.
- Data-driven campaigns
- Creative brand campaigns
For example, the #likeagirl campaign by Always continues to generate links years after its initial launch due to its lasting impact.
Advanced Tactical Approaches
HARO (Help a Reporter Out) Utilization
HARO has proven to be an extremely efficient link building tool, with case studies showing impressive results like gaining 33 high-quality backlinks in just 6 hours. This is exactly what happened with AI Skill Tests platform.
Unlinked Brand Mentions
Finding and converting unlinked mentions represents a significant opportunity. Tools like:
- Mention
- Brand24
- Google Alerts
- Ahrefs Content Explorer
Can help identify these opportunities. If your brand sells premium products such as Tissot watches or diamond rings, there’s a higher chance of media mentions that can be turned into valuable backlinks. We did this with Photo Clipping Path.
Speed up your link outreach workflow by using tools like a data enrichment API to enrich leads and manage CRM syncing.
Technical Link Building Strategies
Broken Link Building
This strategy involves:
- Identifying broken links on relevant websites
- Creating replacement content
- Reaching out to site owners with your solution
Strategic Partnerships and Affiliates
While affiliate links may not directly pass SEO value, they offer significant business benefits:
- Qualified referral traffic
- Brand exposure
- Product visibility
Measuring Link Building Success
Key Metrics to Track
Successful link building campaigns should monitor:
- Domain Authority (DA) and Page Authority (PA)
- Backlink quality metrics
- Anchor text diversity
- Referral traffic performance
Tools for Measurement
Popular tools for tracking link building success include:
- Ahrefs
- SEMrush
- Moz
- Google Analytics
- Google Search Console
Common Challenges and Solutions
Product Page Link Building
Product pages traditionally struggle to attract links. Solutions include:
- Creating comprehensive product guides
- Developing supporting content assets
- Implementing internal linking strategies
Competing with Established Brands
Strategies for newer ecommerce sites include:
- Focusing on niche-specific content
- Leveraging local connections
- Creating unique data studies
- Building industry partnerships
Future Trends in Ecommerce Link Building
AI-Enhanced Content Creation
Artificial intelligence is increasingly being used to:
- Identify link building opportunities
- Create linkable content
- Automate outreach processes
Video Content Link Building
Video content is becoming increasingly important for link building, with strategies including:
- Product demonstrations
- How-to guides
- Expert interviews
- Behind-the-scenes content
Case Studies and Success Stories
Successful Campaigns
Multiple case studies demonstrate effective link building results:
- A link-building agency doubled their traffic in 6 months using content optimization, including the subtle use of an AI Humanizer to refine tone and clarity.
- Businesses achieving significant ranking improvements through strategic PR
- Startups building authority from scratch through targeted outreach
Best Practices and Implementation Guidelines
Quality Over Quantity
Focus on acquiring links from:
- Relevant industry websites
- High-authority domains
- Niche-specific platforms
Relationship Building
Successful link building relies heavily on:
- Building genuine industry connections
- Engaging with influencers
- Participating in community discussions
- Contributing valuable insights to industry conversations
Conclusion
Effective ecommerce link building strategies in 2025 requires a multi-faceted approach combining traditional techniques with emerging strategies. Success depends on consistent effort, quality content creation, and strategic relationship building, all supported by careful measurement and optimization of results.
