Top 9 White Label Seo Packages Pricing Deals Compared: Outsourcing Costs Explained

Outsourcing SEO packages can double your service menu without adding payroll, yet wholesale costs swing wildly. Google’s AI-heavy SERPs, rising labor rates, and “pay-as-you-rank” tests now peg most U.S. white-label campaigns at $400–$800 a month—a range confirmed by a late-2025 survey of 300+ agencies. This guide grades nine providers on value, scope, results, transparency, scale, and innovation, then lines up their prices so you can see exactly where AI content and Generative Engine Optimization stretch—or squeeze—your margin.

How White-Label Seo Packages Pricing Works

Sticker prices rarely tell the story. Two vendors may each quote $600 per month, yet deliver different workloads and profits. Before you label any offer a deal, weigh these five levers:

1. Service scope. A local plan targeting about a dozen map-pack keywords sits in a different cost lane than a national campaign that layers technical fixes, long-form content, and digital-PR links. More tasks mean higher labor, so fees climb.
2. Volume discounts. Commit larger budgets and most providers reduce wholesale rates. Savings usually appear in two ways. Credit banks cut costs as you scale; The HOTH trims up to 25 percent when agencies load a balance up front. Membership models shave prices by putting the wholesale menu behind a small subscription. Agency Platform’s dashboard subscription starts at $5 a month and brings a basic local campaign down to about $178, so every new account lands well below the American average of $400–$800.
3. Deliverable caps. Entry tiers often stop at 10–30 keywords and a handful of pages; SEOReseller’s Local Plus, Premium, and Prime limits illustrate the pattern. Exceed the ceiling and expect overages or an upgrade.
4. Fulfillment location. A U.S. strategist bench commands higher wages than an offshore crew supported by AI writers. Decide whether on-shore talent—or its perception—matters to your clients.
5. Add-ons vs. essentials. AI content modules, reputation widgets, or SGE-readiness bundles inflate the invoice quickly. Buy only what supports the client’s KPIs.

View pricing through scope, volume, caps, labor market, and upsell lenses, and the side-by-side numbers that follow become far more meaningful.

How We Scored Each Deal

You deserve more than a random top list, so we built a six-factor scoring grid that mirrors what agency owners care about most.

• Pricing (25 percent): SEO packages must leave at least a 45 percent gross margin after account management.
• Scope & flexibility (20 percent): Plans that bundle technical SEO, content, and links—or let you add them without a new contract—earn higher marks.
• Results (20 percent): Case studies, partner retention, and independent reviews separate proven performers from slick landing pages.
• Reporting & white-label support (15 percent): Branded dashboards, slide-ready PDFs, and sales-call help keep clients calm and churn low.
• Scalability & turnaround (10 percent): Vendors lose points if they stall when you add five new accounts in a week.
• Innovation (10 percent): We reward teams shipping AI audits, E-E-A-T checks, and SGE optimization for future-proof campaigns.

Each provider started at zero. We tallied points, verified the dollar figures, and ranked the nine best performers in descending order. Adjust the weights if your priorities differ.

Price At a Glance: Six Providers

Provider	Entry cost (monthly) for SEO packages	Stand-out edge	Best for
AgencyPlatform	$50 membership unlocks local SEO from about $178	Low barrier, AI dashboard	Agencies testing white-label waters
SEOReseller	$499 Local / $699 National	Transparent, all-in-one packages	Shops that avoid hidden fees
DashClicks	$199 Pro platform subscription	Software plus fulfillment in one login	Start-ups that want CRM, reporting, and SEO together
Boostability	Custom (SMB plans start near $899)	Handles hundreds of SMB sites	Franchises or bulk resellers
Web20Ranker	Core SEO about $600	High-volume link builds	Margin-hungry local campaigns
That Company	Quote only	White-glove team joins client calls	Agencies needing a silent in-house crew

With the lay of the land clear, we can dive into the ranked details, starting with the deal that stretches profit the furthest.

1. Agencyplatform: Best All-Around SEO Packages Value for Growing Agencies

AgencyPlatform tops the list because you can start small, prove ROI quickly, and scale without hurting cash flow.

A membership starts at $5 per month annually or $50 month-to-month, unlocking wholesale rates that let agencies keep up to 80 percent margin on White Label SEO. A local SEO campaign that often costs about $500 elsewhere drops to around $178 inside the platform, and national rollouts follow the same lean curve.

The dashboard feels built for agencies: add your logo, pull branded rank reports, and create instant audit PDFs while prospects are still on the call. Under the hood, AI rank tracking and generative-search visibility checks show where clients appear inside Google’s AI answers before they ask.

Flexibility seals the deal. Order stand-alone citation work this month, add a technical overhaul next quarter, or layer PPC later, all without a new contract. Because campaigns and membership fees stay separate, you control margin line by line.

The only drawback is a short learning curve; you navigate a menu and receive two invoices—membership and fulfillment. Agencies that want one flat bill may prefer a bundled option later in the list.

If transparent pricing, à-la-carte freedom, and tech that makes a five-person shop look enterprise ready sound appealing, AgencyPlatform is hard to beat.

2. Seoreseller: Turnkey Campaigns, Zero Guesswork

Price transparency beats endless customization, and SEOReseller keeps budgeting simple.

The numbers are public: The SEO packages are $499 for a Local SEO campaign, $699 for National, and $299 for Google Business Profile–only work. No onboarding fee and no hidden upsells. Clear pricing lets you double the wholesale cost, add a strategy retainer, and still hold healthy margins.

Each plan delivers a fixed workload—technical audit, on-page fixes, fresh content, and a steady stream of white-hat links—so clients always know what they receive. Your logo appears on their live dashboard, where rank, traffic, and link counts refresh in near real time.

Scale is the ace. Add ten accounts and volume discounts unlock automatically. Layer PPC later and the same portal tracks ads and SEO side by side.

The only drawback is rigidity. Unusual technical projects or niche outreach need a custom quote or a second vendor.

For agencies selling repeatable local or national packages, SEOReseller’s straightforward model removes guesswork and safeguards profit.

3. Dashclicks: Software and Fulfillment Under One Roof

DashClicks appeals to agency owners tired of managing five tools and five invoices.

For $199 per month you unlock the Pro platform, which bundles CRM, project management, PPC oversight, and a proposal creator in one login. The same fee opens a fulfillment marketplace where you pay only for the SEO, ads, or content you resell.

The Basic SEO service follows a familiar cadence: technical cleanup, on-page tweaks, fresh blog copy, and a steady stream of contextual links. Automation is the hook. InstaReports produces a client-ready audit in about sixty seconds, and scheduled white-label emails push progress snapshots without manual exports.

Growth feels seamless. Step up to Pro or Plus SEO tiers as pages and keywords expand, or add Facebook Ads and reputation management. Every module shares the same interface, so your operations team stays efficient.

Power users may require deeper technical sprints or bespoke outreach that the predefined packages skip. Even so, for new agencies or solo consultants balancing multiple roles, DashClicks trims tool chaos and fulfillment cost in one move.

4. Boostability: High-Volume Engine for SMB Campaigns

Some agencies court whales; others manage fleets of small sites that live or die on local visibility. Boostability was built for the second group.

The Utah team runs thousands of simultaneous campaigns and tracks millions of keywords through its LaunchPad software. Internal reporting shows 86 percent of customers reach page 1 within six months—data that comforts franchise clients who need many locations to rank. Agencies comparing additional white-label local SEO packages can also consult this independent roundup of nine peer-trusted options.

Pricing is custom, which keeps Boostability slightly lower in this ranking. Partners, however, report wholesale rates in the mid-$400s per domain, competitive once you factor in speed and scale. Onboarding moves quickly, fulfillment follows strict standard operating procedures, and LaunchPad rolls tasks, performance, and call tracking into one dashboard clients understand.

Volume is the secret sauce. Bring twenty local campaigns and per-site cost drops sharply; bring fifty and Boostability assigns a partner success manager who helps forecast margins, pitch upsells, and calm algorithm-panic calls.

Processes feel standardized. Hand-crafted digital PR or bleeding-edge AI tests may need a second vendor. Yet when you want repeatable local SEO that scales predictably, Boostability behaves like a reliable logistics hub: consistent, fast, on schedule.

5. Web20ranker: Budget Links at Breakneck Speed

Some clients bring a tight budget yet still expect link velocity that moves the needle. Web20Ranker was built for those moments.

The Core SEO campaign costs $659 per month and already covers on-site tweaks, local citations, and a solid stack of backlinks. Step up to Ultimate at $859 or Xtreme at $1,059 to add guest posts, niche edits, and authority links.

Turnaround is the headline feature. One-off citations or press releases often ship within a week, and bulk link packs arrive on predictable schedules—handy when you need to finish a monthly report quickly.

The price-to-output ratio is strong but comes with homework. Inventory spans multiple vendors and private networks, so smart agencies spot-check placements, disavow any duds, and coach Web20 on anchor diversity before work starts.

Reporting is functional rather than fancy. Expect spreadsheets and PDFs rather than a client-ready portal, so plan to re-skin data if you handle reporting in-house.

When margin is tight and you need sheer volume, Web20Ranker supplies the raw materials—just bring your own polish.

6. That Company: White-Glove Team Behind Your Logo

Imagine adding a senior SEO squad, PPC analysts, and a client-success desk without hiring anyone. That Company supplies exactly that: a full-service crew that joins calls as your staff and stays invisible to end clients.

Pricing

Engagements are custom, but agencies report retainers in the $4,000 to $7,000 per month range per channel, with optional performance bonuses. Partners still keep 40 percent or more gross margin on most accounts.

Execution

Strategy leads map twelve-month roadmaps, editors refine every post to house style, and account managers run weekly stand-ups, so you never juggle status updates.

Confidentiality

The team logs in with your email domain, uses your slide template, and scrubs metadata. Clients believe you operate a forty-person department; you pay only for the slice you need.

Onboarding includes NDAs, brand-voice guidelines, and rehearsal calls, so agencies handling only two campaigns may feel the weight. For shops ready to raise fees without adding headcount, That Company delivers a turnkey talent layer that feels internal, remains unseen, and frees you to focus on growth.

Conclusion

White-label SEO has matured from a tactical outsourcing shortcut into a core growth lever for agencies that want to expand services without expanding payroll. In today’s U.S. market, most wholesale SEO campaigns cluster between $400 and $800 per month not because vendors are inflating prices, but because modern SEO packages now demand higher-quality content, better links, stronger reporting, and constant adaptation to AI-driven search results. The true cost of outsourcing isn’t the line item on the invoice; it’s the combination of margin, reliability, scalability, and client confidence that package delivers over time.

The providers in this comparison illustrate that there is no universal “best” deal—only the best fit for your operating model. Platform-driven options reward agencies that value flexibility and automation, bundled providers appeal to those who want predictable workloads and clean pricing, and premium partners justify higher fees when a single ranking gain materially affects revenue. The smartest agencies treat white-label SEO like infrastructure, not a commodity: they pressure-test caps, evaluate reporting under their own brand, and choose partners that can absorb sudden growth without service degradation.

Ultimately, outsourcing SEO should make your agency easier to run and easier to scale. When pricing aligns with scope, reporting supports retention, and fulfillment keeps pace with Google’s evolution, white-label SEO stops being a cost center and becomes a margin engine. Use the comparisons above to match your client mix, growth goals, and risk tolerance to the right partner—and revisit that decision regularly as search, technology, and pricing models continue to evolve.