When you are broadcasting your emails to your subscribers, you want your emails to reach the inbox and not in the spam box. However, poor email settings kill most of the email campaigns. A single minor error will destroy your sender credibility. This is where the SPF Flattening Tool comes in.
Let’s take a simple look at what it is and how it makes your email campaigns more successful.
Table of contents
What is SPF?
Sender Policy Framework (SPF) is an email authentication method that helps prevent spoofing by letting domain owners specify which mail servers are allowed to send emails on their behalf. This is done through an SPF record published in the domain’s DNS.
In simpler terms, it tells email servers “these are the servers I send emails from.”
Once a person gets an email sent by you, their email server checks your SPF list. When the server identifies that the email does not originate from a trusted source, it can mark your email as spam, and it will not reach the inbox.
So, maintaining a good SPF record will help you in protecting your email reputation and enhancing deliverability.
The Reason Why SPF Records Become Messy
The SPF records are just like phone books. They tell you all the trusted sources where your email can come from. However, when you send emails from too many platforms (such as Mailchimp, Google, or any others), your list gets longer.
Email servers do not appreciate lists. In case your SPF record contains an excessive number of DNS lookups (more than 10), then it may break. That means that your mail will not reach the inbox but instead can end up in the spam folder or will not be delivered at all.
What is an SPF flattening tool?
An SPF Flattening Tool fixes your messy, long SPF record into a nice and clean one.
It examines everything that you use to send emails. Then it gathers all their IP addresses and places them into a short list.
This helps reduce the number of DNS lookups your SPF record performs, and going over that can cause your SPF checks to fail, even if your record is technically correct. Flattening helps avoid this issue, making your SPF record shorter, more efficient, and more reliable for email deliverability.
This way:
- Your SPF file gets easy
- It has a better effect
- It is read quickly on the email servers
- Your email is less likely to be placed in the spam folder
What Can It Do to Assist My Email Campaign?
There is more behind a good email campaign than just composing catchy lines. It is also important to ensure your email settings are good.
An SPF Flattening Tool helps you in the following ways:
- It fixes broken SPF records
- It ensures that you do not exceed the lookup limit of 10
- It minimizes the errors in the delivery of emails
- It helps your domain to appear more credible and ensures email authentication
After using the SPF Flattening Tool to clean up and simplify your SPF record, it’s a good idea to double-check that everything’s working as it should. That’s where the DMARC Record Checker comes in. It helps you quickly spot any issues with your domain’s DMARC setup and makes sure your SPF (and DKIM) records are aligned properly.
Together, these tools make it easier to pass authentication checks and boost the chances of your emails landing in the inbox, not the spam folder.
A Simple Step for Big Results
An SPF Flattening Tool does not require you to be an expert.
Simply paste your existing SPF record into the tool. The tool will scan the record and provide you with the flat one. Then you just replace your existing old SPF record with the new one. That’s it!
Your record will be cleaner, safer, and easier to read by servers.
Keep Your Sender’s Reputation Safe
Do not do things that will damage your sender reputation when building your email campaign.
- Do not send emails too frequently.
- Do not use clickbait or sneaky subject lines
- And never forget about your SPF settings
Email Health Tip: Maximize your email health with the use of an SPF Flattening Tool.
Reach the Inbox Every Time: Final Words
The reputation of senders in the current environment of email marketing is everything. An untidy or damaged SPF record is a potential threat to the deliverability and not an addition to your well-practiced messages in a spam folder.
This is the reason why SPF Flattening Tool usage is a brilliant idea. It will simplify your SPF record, minimize your DNS lookups, and enhance the credibility of your domain, all with a couple of clicks.
This is a very efficient procedure that increases the inbox delivery, protects your email reputation, and makes your campaigns work perfectly. Technical problems should not be a spoiler. Apply the SPF Flattening Tool and offer your emails the clear route that they require to reach your audience successfully.
Effective tools are required for an effective email campaign. An SPF flattening tool is efficient, free, and easy. It aids you in:
- Protecting your domain
- Increase the deliverability of emails
Ensure that your messages reach the inbox and not the spam box.
