Want to learn how to make your digital transformation strategy actually work?
Businesses are investing big into digital transformation. Competition is fierce, technology is advancing rapidly, and profit margins are razor thin.
They’re spending more money on digital now than ever before.
But here’s the issue…
Transformation is failing.
90% of digital transformations fail because companies lack SEO strategy. Your digital efforts need to drive to online visibility with customers. Otherwise, your entire strategy falls flat.
In this guide, you’re going to learn:
- Why Digital Transformation Needs SEO
- How Search Drives Business Results
- Why You Need Professional SEO Services
- What Good SEO Services Do
Ready to bridge the gap between digital and SEO? Let’s jump in.
SEO is the fuel your digital transformation needs to realize success.
Key Takeaways
- Digital transformation strategy often fails due to the lack of an effective SEO strategy.
- 90% of digital transformations don’t succeed because companies overlook online visibility.
- SEO drives business results by creating qualified traffic and improving brand reputation.
- Professional SEO services are crucial as they provide expertise and adapt to ever-changing search engine requirements.
- Integrate SEO into your digital transformation strategy to optimize customer engagement and achieve business goals.
Table of contents
Why Digital Transformation Needs SEO
Digital transformation spending reached $2.5 trillion worldwide in 2024 alone. Businesses are hungry for digital innovation.
The problem?
Statistics show that only 35% of companies complete their digital transformation.
35%!
Companies are investing all this money and time into technology, but few actually reach their goals.
Why?
Most companies fail at digital transformation because they forget about SEO. You can have the coolest website with all the best tools and content machinery running at max capacity.
But if your customers can’t find you, none of it matters.
That’s where professional SEO services come in. They bring your digital transformation efforts to the customers you want to reach online.
Fill The SEO Gap In Your Digital Transformation
Think of digital transformation this way…
Digital transformation investments provide you with the foundation and tools. SEO delivers the traffic to your digital doorstep.
Without SEO, all your transformation efforts are useless.
Search Drives Business Results
Still not sure why digital transformation needs SEO?
Look at why search is important to your business.
Did you know…
68% of all online actions begin with a search engine. Google has become the starting point for almost every single customer.
Sure, people discover brands through social media, word of mouth, and traditional advertising. But search is the foundation of all online business.
Think about all the pieces of your digital transformation strategy.
Whether you’re talking about better cloud infrastructure or improving customer management or streamlining operations. Digital transformation can include literally hundreds of goals and initiatives.
But at the end of the day, they only help your business grow if customers engage with your business.
And where do customers start their journey?
Search.
Digital transformation makes your business better. SEO makes your business visible.
Need more proof that SEO helps your digital transformation strategy? Here are some benefits of having strong SEO:
- SEO creates qualified website traffic from clients already searching for your services.
- SEO provides steady website traffic that you pay for.
- SEO improves your online brand reputation with positive search branding.
- SEO connects you to what people are actually searching for related to your business.
- SEO allows you to control your online presence through keyword rankings.
Combine digital transformation efforts with powerful SEO, and you have a winning recipe for business success.
How Professional SEO Services Can Help
Okay, you get it. SEO is important for your digital transformation.
You’re probably wondering…
Do I really need to hire an SEO services company? Can’t I just handle search internally?
Here’s the thing about SEO…
Search has never been more difficult to rank for than it is right now.
- Google constantly updates their algorithm.
- There is more competition than ever before.
- SEO technical requirements are constantly growing and changing.
Search Engine Optimization used to be a relatively simple marketing technique. Nowadays, SEO takes years of experience and actual expertise.
SEO Services Provide SEO Expertise
You’d be hard pressed to find an in-house team that knows SEO from top to bottom. At least, not an in-house team that has the time to focus on SEO.
Internal teams are busy running a business.
SEO Agencies have made SEO their lives. They live and breathe everything Google.
You can learn more about what SEO services actually do below.
SEO Experts Understand:
- How to properly do keyword research
- Technical requirements for optimisation
- How to build a content strategy that ranks
- Link building techniques that actually build authority
- SEO Analytics that matter
What Search Engine Optimization Services Do
SEO experts don’t just magically make you rank for random keywords.
You want to know what quality SEO services actually do.
- They perform keyword research to discover what people are searching for.
- SEO analysts dig into the technical requirements of your website.
- Then they optimize website performance based on these factors.
- SEO professionals continuously monitor and adapt to algorithm changes.
Build Your SEO Strategy Alongside Digital Transformation
Want to make sure your digital transformation strategy puts you in a position to succeed?
Integrate SEO into your overall strategy.
Here’s how to combine digital with SEO services:
Define Your Goals
Figure out what you want to achieve with your digital transformation.
More leads? More customer engagement? Do you want to primarily drive online sales?
Know what success looks like, and build your SEO strategy around those goals.
Audit Your SEO
Once you know where you want to go, it’s time to figure out where you’re at.
Get your SEO professionally audited so you know where your search presence stands.
Map Out Your Roadmap
Digital transformation is a process, usually with a roadmap and timeline.
Make sure SEO is part of that plan. As you launch new digital tools/services, include SEO in your process.
Track What Matters
Connect your SEO efforts to your business goals.
This means tracking SEO metrics that matter to your goals. Rankings are nice, but you want to track traffic, conversions, and revenue.
Google ranked me for “Pets Stores near me” not long ago. Great! Does that page bring me clients? No. Rankings aren’t always important to your business goals.
Measure what helps your business reach your goals.
Final Thoughts
SEO and digital transformation go hand in hand.
Businesses are spending more money than ever on digital initiatives. But they fail to see a return on their investment because search is not considered.
Customers start “online experiences” with a search engine. If you want people to engage with your digital transformation efforts, you need to be where your customers search.
Reach more customers = grow your business.
Combine digital transformation strategy with a solid SEO strategy to truly win in today’s digital marketplace.
