Getting traffic to your website sounds easy in theory. However, in practice, it’s a different story. Regardless of your business niche, there’s bound to be competition. If you’re in a specialty niche like selling ballet skirts for pets you may think you’re the only game around. However, you will still need to drive traffic to your website.
Guess what? Someone else is also selling clothing for pets and you’re probably losing out on business. Turning to a PPC Agency in Brighton, CO is a great option. However, what is a PPC agency and how can it help? We’re looking at this and more so you can start driving traffic to your business’s website.
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What is PPC and How Can It Help?
PPC is the acronym for pay-per-click. Still feeling a little confused? This is simply an advertising technique that can help drive visitors to your website but only if it’s done right. You essentially enter an online auction and bid on various platforms. No, you’re not bidding on owning the platform. Instead, you’re bidding on advertising space. If you’re the highest bidder, you get to insert a business ad on the website.
Try to only bid on relevant platforms. For example, if you’re selling ballet skirts for cats you probably aren’t going to generate a ton of traffic with an ad placed on a septic tank cleaning website. However, if your ad pops up on a pet care site, your ad is probably going to get at least a few clicks.
Every time someone clicks on your ad, the host site is paid a small fee and you get a visitor to your webpage.
How Much Are You Paying for Each Click?
You want to generate plenty of traffic but you also aren’t looking forward to paying a hefty fee for your PPC ads. We can’t give you an exact cost. A few things factor into your cost. The type of ad plays a role in the overall cost. For example, are you using text or images? The ad’s placement on the host’s site is another factor. You’re going to be paying more per click if your ad’s located in a prime location like in the center of the website’s first page.
Even the type of hosting site affects cost. You’re probably going to pay more per click for an ad on Google’s search engine compared to a third-party site. Even your niche can impact cost. Ads for specialty niches may cost a little more than those for more run-of-the-mill websites.
This information is helpful, but it still doesn’t answer the question of how much you’ll pay for each click. As we noted earlier, it’s impossible to give you a specific figure but Google can help. Check out the Google Keyword Planner tool. While it’s not going to give you a precise number, it can help you get a general idea of the cost.
Reasons to Partner with a PPC Agency
You can keep your PPC tasks in-house. This may even be a viable idea if you have a dedicated IT department. However, it also helps if your team has some SEO knowledge. Your ads are going to need relevant keywords. Rankings are a vital part of the process. While Google’s keyword planner can be an invaluable tool, it’s not going to take care of everything.
If you’re on the fence about paying for PPC services, here are a few ways an agency can help.
Help Manage Your Budget
Hopefully, your ads are getting a ton of clicks. This means they’re working, and traffic is hitting your website. However, don’t forget all of these clicks come at a price. You don’t want to end up spending your entire advertising budget on a PPC strategy.
Keeping track of an advertising budget that includes PPC is tough. Sometimes, it’s a daily chore. Partnering with a service provider can take this task off your plate. The agency will track your budget. You can set up weekly or monthly monitoring. When you get near your budget, the agency can take steps to keep everything in line. This way, you can focus on ensuring your new customers enjoy their experience on your website.
Optimize Your Advertising to Drive Traffic
Even if you decide to stick with images for your PPC ads, optimization still plays a role in the number of clicks. If your ads aren’t optimized it may be harder to find a hosting website. Just because you place the winning bid doesn’t guarantee the host site will accept your ad.
The host site is just as concerned with rankings as you are. Posting a poorly crafted ad can drag the host site’s search engine rankings down.
A PPC agency can design an ad that host websites will want to display. Since the ad’s optimized, it’s going to show up higher in the search engine rankings. This usually translates to increased traffic to your website. From there, it’s up to you to make the sale.
Have Access to New Betas
A great PPC agency has established relationships with major platforms like Facebook and Google Ads. This means when a platform releases a new Beta, the agency is in the loop.
When a new beta is released it usually means the platform is making a few changes in its advertising. Since you’ve partnered with a PPC agency, you’re ready to meet these changes before they go live. This can mean your ads are still active and prominent while others may not be as visible. Sometimes, this little edge is all you need to get ahead of your competitors.
Continual Reporting
Just like a PPC agency can help you stick within your advertising budget, it can also keep you updated on your ads’ performance. After all, if no one is clicking on your ad there’s no reason to keep it up on the host site.
Continual reporting can also help you catch any potential problems with your ads before they become huge issues.
Partnering with a PPC Agency Is Good Business Sense
PPC ads are an effective way to generate and drive traffic to your website, However, there’s a right and wrong way to go about the advertising strategy. Working with a PPC agency can help ensure your ads are doing precisely what you’re paying them to do.
