Sales is an essential process in any business. It’s responsible for driving revenue and establishing relationships with customers, dealers, retailers, etc.
Most sales agents work in the field and thus can be difficult to manage. Task overlaps, missed deadlines and poor time tracking are common issues plaguing field sales operations.
How to overcome these challenges?
Well, most businesses use field employee tracking software to streamline their sales operations. It provides visibility into employees’ activities, helps optimize tasks and simplifies order processing.
Dive in to learn just how an employee tracking system works and what is its impact on sales operation management.
Table of contents
7 Ways How Field Employee Tracking Software Improves Sales Operations
1. Real-Time Field Operations Visibility
One of the biggest pain points for sales managers is not knowing what’s happening in the field. Traditional reporting methods like texts, call or WhatsApp aren’t foolproof and consume unnecessary time.
End-of-day updates or weekly summaries too are not viable in a sales-focused business. Because by then, it’s too late to correct issues.
Thus, real-time visibility into field operations is absolutely essential for any company that has a sales team.
Field employee tracking software offers real-time insights into field agents’ activities along with GPS time clock attendance. It allows managers to:
- Check field staff’s live locations even when offline.
- View completed customer visits.
- Monitor employees’ routes and total distance travelled.
- Check scheduled and unscheduled breaks.
- View battery and network status of staff’s mobile devices.
Having this visibility, in turn, results in better coordination between sales teams and their managers. As a result, problems can be solved quickly, issues addressed in real time, and the sales workflow remains undisturbed.
2. Enhanced Productivity and Accountability
Knowing that activities are being tracked naturally encourages field employees to stay vigilant and productive. When employees know their break timings, check-ins and travel activity is being tracked, they are less likely to indulge in practices like time theft or work hour inflation.
Field employee tracking software maintains a time and location record of every task update, field sales attendance mark-in and mark out, media uploads, form collection, order placement and customer visits.
3. Optimised Sales Management
Field employee tracking software often comes equipped with a dedicated order management module. It allows managers to:
- Maintain an extensive order list and create custom order categories.
- Track and approve orders in real-time.
- View the total orders and their value on a centralised dashboard.
On the other hand, field agents can use the mobile app to:
- Place or modify orders quickly
- Adjust prices and offer personalised discounts to customers.
- Place ad-hoc orders.
- Collect signatures, feedback audio and survey forms digitally.
This streamlines day-to-day sales processes, making it easier for field reps to focus on selling instead of getting bogged down by redundant administrative work. With improved workforce management, managers can better track leads, maintain inventory, and approve orders quickly for dispatch.
4. Smart Task Allocation
Two agents being assigned the same customers, or one agent handing a large region, or assigning important tasks to amateur employees is common in organisations.
However, these challenges can be solved using field employee tracking software. It allows managers to:
- Assign tasks to sales reps based on their proximity to the client site.
- Check any agent’s task status and availability status in real time.
- Allocate tasks ad-hoc and adjust their priority.
- Let employees self-allocate or reschedule tasks.
- Upload voice notes, images or documents to thoroughly explain tasks to employees.
Thus, you prevent overlaps, repeat allocation and other major workflow issues.
5. Data-Driven Performance Analysis
Field employee tracking software records terabytes of data and securely stores it on cloud servers. As a result, this data can be used to deeply analyze your sales performance, identify any hidden issues, and capture trends early.
Here’s why data evaluation is key to boost sales. It lets managers:
- Measure existing KPIs and set new ones.
- Check sales conversions from visits.
- Review visit duration and frequency to judge staff productivity.
- Check the top performers and reward them adequately.
- View target vs achievement reports, stoppage reports and offline activity reports.
“In fact, some companies have reported a 25–30% improvement in team efficiency simply by switching to a data-driven performance management approach. After all, tracking KPIs is much better than using your gut to make decisions.
6. Smarter Territory Management
Field employee tracking software allows companies to manage sales territories more scientifically. Instead of assigning areas based on guesswork, businesses can allocate territories based on:
- Distance and remoteness
- Customer density
- Rep capacity and strengths
- Competitor activity
By using location data, sales operations can not only spot underserved regions but also divide workloads effectively and, as a result, ensure that all potential customers are reached efficiently. It also prevents territory conflicts and duplication of efforts between sales reps.
7. Cost Optimization
Managing a field force without visibility often leads to bloated budgets extra travel reimbursements, unnecessary overtime payments, and resource wastage.
Field employee tracking software identifies inefficiencies such as:
- Overlapping sales calls
- Non-optimized travel routes
- Time theft or misreported attendance
- Expense inflations
- Inaccurate order inventory
By plugging these leaks, companies can significantly optimize operational costs while maintaining or even improving sales outputs.
Final Thoughts
Accountability and workforce management are priorities for all businesses today, and they are key drivers of success. But how do your make your employees efficient and improve sales output, especially when they operate remotely Well, field employee tracking software is your answer!
It has become a necessity in today’s time as it provides real-time visibility of field agents, improves customer service, reduces task conflicts and streamlines the sales process.
The result?
Increased sales, less workload on employees, better data collection and improved transparency.
If your business is still operating without an employee tracking system, it’s time you make a change. So, why not schedule a walkthrough of TrackoField—one of the top field workforce management software solutions in the industry?
