Yair Nechmad is the CEO and Chairman of the Board at Nayax. He co-founded the company with David Ben Avi and Amir Nechmad in 2005. Before his establishing Nayax, Yair was Managing Director at Eden Springs Israel from 2000 to 2004, when he increased sales by 33%. Yair held the position of VP Marketing at Eden Springs Group from 1998-2000, where he was responsible for the brand development across Israel and Europe.