Luke Hurd is the Innovation Director at Signal Theory and an official Spark AR Partner. At Signal Theory the firm is focused on human-centered design. Augmented reality is centered on human beings. By bridging the two, we humanize tech. In his role as innovation director, Luke merges his artistic brain with his programmer brain to discover, test and leverage emerging technologies for a diverse set of clients. Merely understanding isn’t enough. He wants to know how it works now and how it could work in the future.