Motivated by a belief that real change needs to come from consumers, Austin co-founded, Dayrize in 2021. After 20 years spent working in senior marketing positions at major corporations around the world, Austin had a desire to use his skills to address climate change. With a strong marketing background, he believed that putting the power in consumers hands was important to make real change. He recognized that the first thing that consumers needed to make a change was access to information to make better decisions, which is why he developed the Dayrize Score tool.